PROM­ISE TOOTH­PASTE

1978

India Today - - STATES -

Prom­ise tooth­paste was launched in 1978 by Bal­sara Hy­giene in In­dia. The suc­cess of the brand was at­trib­uted to the fact that it was po­si­tioned as a tooth­paste made of clove oil, a nat­u­ral in­gre­di­ent known in most homes and tra­di­tion­ally used to treat den­tal ail­ments. With the tagline “The unique tooth­paste with time­tested clove oil” and Maya Alagh as brand am­bas­sador, it was the go­to brand in the ’80s

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