FEVI KWIK

1998

India Today - - STATES - —with Ra­jesh Sharma

The TV spot was hi­lar­i­ous and pos­si­bly also mildly racist. It fea­tured a ‘south In­dian’ fish­er­man us­ing a stick treated with a few drops of Fevi Kwik as a ‘fish­ing rod’. His cack­ling joy at his big catch—and the dis­be­liev­ing stare of his ‘propah’ com­pan­ion—made the ad mem­o­rable

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