RUCHIKA SACHDEVA 29,
Founder and Creative Director, Bodice
My clothes define my idea of freedom. They have an international voice with an Indian soul and resonate the wearer’s stories rather than transient fashion trends. Bodice caters to an assured, non-conforming woman, beyond literal and metaphysical borders.
It’s the age of reinvention of classics through modern tailoring and the use of India’s indigenous textiles woven by local artisans. Bodice does exactly that.
Freedom to me. Is equality. Equal rights, equal opportunities and equal respect for all. In a situation of complete freedom I would change the air we breathe. That is the least we can do—less pollution and more oxygen in Delhi, the city I call home.