Tim­ber Trails

Vard­hini Verma, 37, Pro­pri­eter, Wood­work Re­serve Be­spoke Fur­ni­ture, Chandigarh

India Today - - COVER STORY -

This young woman came up with the idea of launch­ing the fur­ni­ture brand Wood­work Re­serve in 2013 over drinks and din­ner when a friend asked if she could help him design his Chandigarh res­i­dence and hol­i­day home in Hi­machal Pradesh. “That was it. I got my act to­gether, found some su­per­tal­ented car­pen­ters, pol­ish­ers and up­hol­sters,” says the former me­dia pro­fes­sional. Four years later, prod­ucts, in­clud­ing cus­tomised beds, ta­bles, chairs and side-ta­bles from her brand are now all over Hi­machal, Delhi and NCR and Mumbai. SMOOTH SAIL Ad­mit­ting that she did not re­ally come across any hin­drances ex­cept lack of spe­cialised work­ers, Verma, who doesn’t have any for­mal de­gree in in­te­rior de­sign­ing has more than 20 spe­cialised em­ploy­ees. PAS­SION SPEAKS Stress­ing that her jour­ney has been great, not just in terms of build­ing the brand but also how it helped her to “cre­ate things which give a pe­cu­liar sat­is­fac­tion”, she says, “It is al­ways a chal­lenge to de­liver some­thing that not only suits clients taste but also does jus­tice to your own sen­si­bil­i­ties.”

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