Build­ing Lux­ury

Umang Jin­dal, 29, founder and di­rec­tor, Home­land Heights

India Today - - COVER STORY -

Founder and di­rec­tor of lux­ury res­i­den­tial apart­ments – Home­land Heights, Mo­hali, Umang Jin­dal has a fear of fail­ing. Suc­cess has kissed his feet at such a young age that he is now scared of los­ing it.

BREAK­ING STEREO­TYPES Jin­dal, an alum­nus of Univer­sity of Bath, UK and Amity Univer­sity, al­ways wanted to do some­thing of his own in­stead of join­ing his father’s busi­ness of ed­i­ble oil. It is this need and hunger that led to the foun­da­tion of Home­land Heights at Mo­hali. He says, “Ini­tially it was quite dif­fi­cult to sell flats as peo­ple of Mo­hali weren’t ex­posed to lux­ury liv­ing. Home­land is the most ex­pen­sive launch in Pun­jab so far. Pun­jabis show off a lot there­fore I felt that sell­ing some­thing grand and ex­pen­sive is eas­ier in Pun­jab.” Jin­dal was clear from the be­gin­ning about the kind of qual­ity that Home­land Heights will pro­vide. He says,

"I don’t sell flats here, in­stead I’m sell­ing ex­pe­ri­ences. Home­land will be al­ways be a bench­mark for oth­ers.”

STRATE­GIC PLAN­NING Alike a typ­i­cal busi­ness­man, Jin­dal un­der­stands why it is ben­e­fi­cial for him to cater to this mar­ket. He says, “Tric­ity is a small place as com­pared to Delhi where a 500-600 crore project is con­sid­ered noth­ing. I wanted to be a known name in a small city in­stead of get­ting van­ished in a big city.”

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