Building Luxury

Umang Jindal, 29, founder and director, Homeland Heights

Founder and director of luxury residential apartments – Homeland Heights, Mohali, Umang Jindal has a fear of failing. Success has kissed his feet at such a young age that he is now scared of losing it.

BREAKING STEREOTYPES Jindal, an alumnus of University of Bath, UK and Amity University, always wanted to do something of his own instead of joining his father’s business of edible oil. It is this need and hunger that led to the foundation of Homeland Heights at Mohali. He says, “Initially it was quite difficult to sell flats as people of Mohali weren’t exposed to luxury living. Homeland is the most expensive launch in Punjab so far. Punjabis show off a lot therefore I felt that selling something grand and expensive is easier in Punjab.” Jindal was clear from the beginning about the kind of quality that Homeland Heights will provide. He says,

"I don’t sell flats here, instead I’m selling experiences. Homeland will be always be a benchmark for others.”

STRATEGIC PLANNING Alike a typical businessman, Jindal understands why it is beneficial for him to cater to this market. He says, “Tricity is a small place as compared to Delhi where a 500-600 crore project is considered nothing. I wanted to be a known name in a small city instead of getting vanished in a big city.”