TRENDSPOTTING WITH MANISH MALHOTRA
There has been a fundamental transformation as seen in today’s age and time on how we create, consume, and communicate with regards to fashion. Every year, the fashion industry seems to demand increased novelty – striving to achieve the perfect amalgamation of creativity, evolution and commerce. Neo-fashion has revolutionised its significance on the principle of “change is constant” and the demand, be it latent or evolved, will always be there.
People today are becoming increasingly versatile with their choices and are more receptive to the emerging trends of the season. If I may say so, changes in the fashion industry are resonating as per the changing trends of trade and economy. Growing popularity of western influences through the democratic tool of social media has enabled the significance of design aesthetics in India to gradually become more global in their expression. We are no longer restricted by mere boundaries across the globe. This has given us designers leeway to innovate and weave a celebratory amalgamation of the classic and the contemporary in Indian fashion today.
Thus, this past season has been all about reinventing the extravagant elegance of chikan embroidery imbued with a modern twist, making it more appealing to the young bridal entourage and in sync with the current trends. Through a beautiful play of pastel hues of white, grey, beige, lilac, aqua and baby pink, my recent collections showcase an intricate design story of feathers, sequins, tassels,
fringes, cold-shoulders and off-shoulder styles reminiscent of the fearless flapper trend of this season.
Personally, I do feel that trends are completely irrelevant to the design conversation. A well-designed product is timeless. How one chooses this a matter of personal taste and preference. Having said that, our collections this year highlight a kaleidoscope of elements that translate the key styles of the season into high fashion couture featuring the brand’s feminine heritage and remarkable craftsmanship.
Vintage goes Modern
Soft, fluttery and delicate, ruffle a few feathers with this eye-catching detailing done meticulously on the sleeve hems and extended trains of opulent skirts comprising a stunning fall palette.
Fringe Benefits
Breezy, flowing silhouettes and shimmery sequined dresses, hit rewind to the fearless 1920s flapper trend. Paper-shred fringes on blouses, dresses, saris and lehengas should be on your wish list.
Bare Naked Shoulders
Our all-time favourite is here, the crop top. In an innovative twist, sexy off shoulder blouses paired with lehengas are as flirty and flattering as the cold shoulder blouse.
Ruffles & Pleats
From a structured flounce to all-over cascading feminine ruffles, spring’s statement pieces come with a license to frill. After so many seasons of pleats arrives the fairest of them all: micro-pleats, delicate and whisper-thin. that have a feminine allure.
Flower Power
Delicate tulle and and sheer fabrics in pastel shades let you dare to bare. Also trending this year is floral appliqué, in an exotic range of colours that look very attractive.
Coloured Chikankari
This summer we introduced chikan embroidered cigarette pants for women, adding a subtle, elegant statement to the ensemble. The men’s wear range further highlighted floral, chikankari embroidery in bright hues of mustard, blue, sunset orange, yellow, steel grey and black for kurtas and sherwanis. Quirky floral footwear adds that final touch to elevate your look.