“Look at natural ingredients”
Nature has always been an inspiration for Ragini Mehra, a trained architecture and an entrepreneur, who believed in going back to the roots and the ancient wisdom of Ayurveda. Having grown up seeing her grandmother and mother use kitchen ingredients for everyday grooming and health needs, it was a natural progression for her to focus on starting a business where chemical-free ingredients rule the game. Just like the interior projects done by her, where nature and lots of greenery is the signature look, the products retailed by her company Beauty Source, are also pure.
How it all began
Started in 2014, and funded largely through loans, the company offers a range of premium products in the skincare, body care and hair care segment, from global brands such as Hedonista, Sans (ceuticals), Valentia, and Egyptian Magic. She started retailing out of Silhouette Hair & Beauty salon, The Oberoi Hotel, Delhi, and is now present at other locations including Silhouette salons at The Oberoi, Gurgaon and Mumbai, besides online presence through their own website and other platforms such as Amazon and Elitify.
Seal of approval
All products undergo testing before they come under the Beauty Source umbrella; an online R&D testing is done for presence of harmful chemicals, sulphates, dioxides, and silicones. “We test all of them for any negative reactions on the skin and evaluate how they have helped your skin over a period of time,” she says. The products are priced between `2,000 and `7,000.