“Timeless design is thoughtful”
Despite having majored in economics from Northwestern University, US, with an MBA from Stanford, Faiza Seth founded Casa Forma in 2007, initially as a property development firm. With the Great Recession in 2008, she took a more conservative approach and started offering interior design and architectural services to clients which is what Casa Forma has evolved to today.
Tell us about Casa Forma’s projects?
We are currently working on a very high-end office project in Mayfair, London, and have also been approached to design a 13,000 sq ft country house, where we will be involved in the interior design as well as architectural details of the project.
What does luxury mean to you?
Luxury is time, time to be truly creative and offer the client a bespoke design package. People are more aware of the value of quality, craftsmanship and are looking for unique spaces, where they can enjoy personal quality of life.
What do you think of India as a market for luxury goods and services?
The luxury market for Indian goods has developed over the past few years. There are many quality furniture suppliers producing pieces the same or better quality than the UK and European market. Their understanding of materials, creativity and technological knowledge makes them unique.
What are your future plans with Casa Forma?
I want to expand Casa Forma further in India and China.