India Today

“Luxury celebrates heritage and culture”

- www.isdi.in By Aditi Pai

For an entreprene­ur who has brought in French luxury brand Maison Longchamp Paris to India, launched ISDI (Indian School of Design and Innovation) in collaborat­ion with New York’s Parsons School of Design and introduced urban customers to profession­al dry cleaning services with the Spanish brand Pressto, luxury is a part of life.“For me, luxury is appreciati­on of artistry and craftsmans­hip and the ability of human hands to create things that are special with exquisite design and the highest quality materials,” says Radha Kapoor Khanna.

How is the luxury market shaping up

The market is not without its challenges—tax structure, limited retail inventory, scarce luxury-ready human resources—but we are operationa­lly in a favourable space than when we started off. What is most promising about India is the sizeable population of burgeoning middle income group households that are upwardly mobile, getting sophistica­ted and seek global lifestyle.

Plans in the pipeline

Maison Longchamp Paris has boutiques in DLF Emporio, Delhi and Palladium in Mumbai. Over the next few years, it will be our focus to grow this brand by creating awareness and opening more boutiques. Pressto is another special brand that we as a group are growing. We entered the unorganise­d dry-cleaning market and created a strong space for organised, profession­al garment care in India.

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