OUT OF THE BOX

One of the re­gions best-known multi-brand store, Kap­sons, has some of the finest brands from across the globe and plans to open more out­lets

India Today - - FEATURE - _ By Sukant Deepak

From Swe­den’s Happy Socks to Ja­pan’s Pi­geon. From Italy’s Trus­sardi to Aus­tria’s Jacques Le­mans, Kap­sons, Pun­jab’s lead­ing multi-brand re­tail store is surely chang­ing the way peo­ple in the re­gion shop. With more than a 100 global brands that it sells, and a new tagline that spells 'Bring­ing Global Brands To­gether', this chain of stores aims to make the best from across the world avail­able to peo­ple in the re­gion at its 30 stores across the re­gion and be­yond.

Based in Chandigarh, the brand, syn­ony­mous with qual­ity and ex­cel­lent ser­vice, plans to keep at least 80 per cent of global brands in its stores. “The new-age In­dian buyer is welle­d­u­cated, trav­elled widely and has enough ex­po­sure to the best in the world. That is where we come in,” says Ak­shay Kapoor, di­rec­tor, Kap­sons.

The 30-year-old, who joined busi­ness in the year 2010, says that for the past seven years, his ef­fort has been to give a ma­jor thrust to the on­line busi­ness. “We have a solid re­tail base, and ad­e­quate ex­pe­ri­ence. It made all the sense to get into the on­line mar­ket too,” he says. From in­creas­ing the size of the stores to prov­ing ex­cel­lent ser­vice, Kapoor says he is in the process of evolv­ing his plans of ac­tion. “Rather than or­gan­is­ing mega-fash­ion shows and elab­o­rate press brief­ings, we gen­er­ally give in­au­gu­ral dis­counts to cus­tomers when­ever a new store is opened. This ben­e­fits us more,” says Kapoor.

Kap­sons, which has a pres­ence even in smaller cities of Pun­jab in­clud­ing Bathinda, is re­ceiv­ing ex­cel­lent re­sponse when it comes to in­ter­na­tional brands. “We are pro­vid­ing them what they would get any­where else in the world. Ex­cept the tax­a­tion, ev­ery­thing is the same. They just needed a good place to shop from, and we have en­sured that,” he says.

Kap­sons, which has been in­stru­men­tal in giv­ing the re­gion a taste of global brands through its flag­ship store in Chandigarh, is work­ing on a rapid growth model. “We also have a store each in Udaipur, Surat and Bar­oda. The key is to have a large pres­ence with­out com­pro­mis­ing on qual­ity and ser­vice.” The brand has al­ways stayed away from in-house pro­duc­tion. Ask Kapoor about this, and he says, “That has been in­ten­tional. We are known to be a re­tail brand and would like to con­cen­trate on our spe­cial­i­sa­tion. There might be more mar­gins in man­u­fac­tur­ing, but just that does not in­ter­est us.,” he says. De­spite a hec­tic sched­ule, this young en­tre­pre­neur makes it a point to take out time for him­self. “I work five days a week and en­sure that there are sev­eral travel plans in a year. It helps me not just to re­lax but also to come back to work with re­newed vigour,” he says.

We al­ready have 30 stores across the coun­try. The plan is to open a new store ev­ery three months in the next three years

Pho­to­graph by SAN­DEEP SAHDEV

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