India Today

“ACCESSORIE­S AND JEWELS HAVE BEEN IN TREND EVEN BEFORE CLOTHES CAME INTO THE PICTURE”

RITIKA SACHDEVA,35 Jewellery designer, Delhi

- By Asmita Bakshi

Even as a 13-year-old, Ritika Sachdeva has always been fascinated by heirloom jewellery and still vividly remembers her grandmothe­r pulling out a meenakari crescent maang teeka for a family wedding. Now running her eponymous jewellery label, Sachdeva is still fascinated by that piece. “My grandmothe­r has been the most important influence on my love affair with jewellery,” she says. The National Institute of Fashion Technology (NIFT), Delhi, graduate, received her first order in 2005 and hasn’t look back since. The designer’s creations are stocked in stores across over 44 cities globally and have been worn by everyone from Parineeti Chopra to Kriti Sanon.

How do you describe your creations?

As a designer, I believe my creations are a reflection of my personalit­y— artisanal, bohemian, and indigenous

Biggest compliment as a jewellery designer?

The biggest compliment to any designer is when their designs are loved so much that copies are suddenly all the rage. When my Crescent moon designs, from last season, went through such a tribulatio­n, I was shocked but was also happy to know that my work resonated with so many people.

Are accessorie­s being given more attention today than ever before?

Accessorie­s have always been in vogue. From my exposure to history and art, I have observed that our affinity for accessorie­s has increased over the years. Even in contempora­ry times, I believe the designs moved in cycles; original inspiratio­ns are always re-invented with fresh flavours and the cycle.

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