It’s all about management
Lookout for these key trends
Innovation in business models
History is brimming with examples of newbie start-ups with humble beginnings uprooting huge conglomerates. Therefore, management students must develop the thought process that enables them to keep thinking differently, challenging the status quo and achieving benchmarks through innovation in business models and marketing strategies.
Adoption of AI
Over the last few years, the world has seen an unprecedented rate of penetration of this technology in almost every facet of our lives. Building managerial acumen and business strategies keeping artificial intelligence at the centre as a business enabler is essential for the budding managers of tomorrow.
Digital marketing
Today, marketing has seeped into every nook and corner of the Internet. From metrics such as Click Through Rate (CTR) to Bounce Rate, marketing on the cloud is all about accurate monitoring and adjusting to make campaigns more effective.
Talent analytics
This has a profound impact on human capital investment analysis, which in turn helps in optimum utilisation of resources. Management aspirants must learn the trick of utilising existing employee data to gather insights in order to better deal with major issues such as employee dissatisfaction and high employee attrition rates.