TV To­day Net­work Ltd CSR Ini­tia­tive

India Today - - UPDATE -

TV To­day Net­work Ltd do­nated Rs 93,25,944 to Care To­day Fund for FY 2014-15, con­sis­tent with Sec­tion 135 of Com­pa­nies Act, 2013. Care To­day Fund es­tab­lished Care To­day A/c TV To­day Net­work Ltd (FY 201415) and de­ployed th­ese funds to im­ple­ment three projects aligned to Swachh Bharat Ab­hiyan.

Care To­day Fund im­ple­mented one of th­ese three projects in part­ner­ship with Nagesh­wara Char­i­ta­ble Trust, an NGO based in Nag­pur, Ma­ha­rash­tra. Un­der the project, the Nagesh­wara Char­i­ta­ble Trust re­ceived a grant of Rs 33.75 lakh to con­struct 225 house­hold twin-pit toi­lets in the vil­lages of Paoni (119), Kha­parda (23), Swangi (19), Moudi (19), Palora (09), Chor­bauli(17), and Char­gaon (19) in the Ramtek block of Nag­pur dis­trict in Ma­ha­rash­tra.

Care To­day Fund’s de­ci­sion to sup­port the ini­tia­tive was based on the ra­tio­nale that the vil­lages iden­ti­fied for project im­ple­men­ta­tion were tribal vil­lages, lo­cated in re­mote ar­eas and the ben­e­fi­ciary com­mu­ni­ties were poor, with lim­ited ac­cess to liveli­hood op­por­tu­ni­ties. Ad­di­tion­ally, the project laid spe­cial em­pha­sis on sup­port­ing women who suf­fered sig­nif­i­cantly due to the lack of house­hold toi­lets.

The com­mu­nity par­tic­i­pated ex­ten­sively dur­ing the var­i­ous phases of toi­let con­struc­tion, es­pe­cially in pro­vid­ing labour ser­vices. Com­mu­nity lead­ers helped enor­mously in com­mu­nity mo­bil­i­sa­tion. Com­mu­nity par­tic­i­pa­tion helped in the smooth im­ple­men­ta­tion of ac­tiv­i­ties. Be­havioural change com­mu­ni­ca­tion and com­mu­nity out­reach by the Nagesh­wara Char­i­ta­ble Trust and en­sur­ing the pro­vi­sion of wa­ter close to the toi­lets con­trib­uted towards adop­tion of toi­let use. Women, chil­dren and the aged sec­tions of the pop­u­la­tion were very happy at hav­ing a toi­let fa­cil­ity within their houses. Dur­ing the in­ter­ac­tions, peo­ple of the com­mu­nity men­tioned that the project im­proved their health sta­tus, con­trib­uted to hy­giene in the vil­lages and in­creased the over­all qual­ity of life, well-be­ing and dig­nity. Women and the aged were very forth­com­ing in ex­press­ing their sat­is­fac­tion, es­pe­cially with the de­creased drudgery, in­creased con­ve­nience and en­hanced dig­nity. The Nagesh­wara Char­i­ta­ble Trust re­ceived com­men­da­tion let­ters from the Ramtek gram pan­chayat in Nag­pur dis­trict for the suc­cess­ful im­ple­men­ta­tion of the project.

Mrs Lee­labai Ba­ban Sri­pa­tre, one of the ben­e­fi­cia­ries, out­side her toi­let unit

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