These 10 de­sign houses use textiles like a magic wand to trans­form the dullest of spa­ces. We are talk­ing about or­ganic cot­ton linen, hue-heavy ikats, graphic prints, de­tailed em­broi­dery and wispy cur­tains like you’ve never seen be­fore.

India Today - - COVER STORY -

Sto­ries play a sig­nif­i­cant part in Toile Indienne founders Ak­ila Se­shasayee and Pankaj Kehr’s lives. Launched in Septem­ber 2017, their textiles play with tex­ture, fab­ric and colour. Se­shasayee says that de­sign con­ver­sa­tions are the brand’s DNA. “We would talk about de­sign for years, be­fore we fi­nally adapted and trans­lated our vi­sion into Toile Indienne,” says the graphic de­signer. In 1664 the French East In­dia Com­pany brought colour­ful printed cot­ton toile (cloth) known as in­di­ennes, from In­dia into France. “These fab­rics were so pop­u­lar that the word in­di­ennes en­tered the French lan­guage, re­fer­ring not only to the cloth but to gar­ments made from it,” says Kehr, who had ini­tially got Se­shasayee on board to de­sign the pack­ag­ing of sur­gi­cal equip­ments, his fam­ily busi­ness.

NEW IN­DIA When we talk about In­dian de­signs, it usu­ally means kitsch or Jaipur boo­tis. The im­age of In­dia is stuck some­where between the two de­spite hav­ing a glo­ri­ous tra­di­tion of textiles. “Our ex­ten­sive re­search led us to write the sto­ries be­hind each of our col­lec­tions. For in­stance, the Love and War col­lec­tion fea­tures the reimag­i­na­tion of Drau­padi’s mar­riage as a cen­tral theme,” says Kehr.

PILLOW TALK “We didn’t only want to do sur­face pret­ti­ness,” says Se­shasayee, adding, “All of our col­lec­tions are mytho­log­i­cally or his­tor­i­cally rel­e­vant.” Cur­rently the duo is fo­cused on cush­ions and throw pil­lows.

PRICE `2,900 to `4,500

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