SEC­OND COM­ING

NEHA JHUNJHUNWALA, 36, FOUNDER, THE CUSH­ION PROJECT, KOLKATA

India Today - - COVER STORY - By Malini Ban­er­jee

Neha Jhunjhunwala made her name as a tex­tile de­signer with her fur­nish­ing brand On­set that she founded in 2008. Later when she shut the stand­alone store she rein­vented the brand by a launch­ing an on­line por­tal, The­Cush­ion­Pro­ject.com in 2017. Un­like On­set which made in­tri­cately hand em­broi­dered cush­ions, The Cush­ion Project uses “smarter de­sign” to re­tain a sim­i­lar look while be­ing cost ef­fec­tive DE­TAILED DE­SIGN The tex­tile de­sign grad­u­ate from Philadel­phia Univer­sity uses nat­u­ral fi­bres like cot­ton, linen and silk. Her prod­ucts use mul­ti­ple tech­niques in­clud­ing print­ing, em­broi­dery and sur­face tex­tur­ing with pom-poms or tas­sels. “I like the hu­man touch. So all my work will fea­ture ei­ther hand wo­ven, screen printed, hand em­broi­dered or hand fin­ished de­tail­ing,” she says. ON DIS­PLAY She re­tails cush­ion and bed cov­ers. PRICE `350 to `800 (cush­ion cov­ers) and `4,500 on­wards (bed cov­ers)

www.the­cush­ion­pro­ject.com

Photograph By SUBIR HALDER

COLOUR BURST Neha Jhunjhunwala with her home line

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