India Today

SECOND COMING

NEHA JHUNJHUNWA­LA, 36, FOUNDER, THE CUSHION PROJECT, KOLKATA

- By Malini Banerjee

Neha Jhunjhunwa­la made her name as a textile designer with her furnishing brand Onset that she founded in 2008. Later when she shut the standalone store she reinvented the brand by a launching an online portal, TheCushion­Project.com in 2017. Unlike Onset which made intricatel­y hand embroidere­d cushions, The Cushion Project uses “smarter design” to retain a similar look while being cost effective DETAILED DESIGN The textile design graduate from Philadelph­ia University uses natural fibres like cotton, linen and silk. Her products use multiple techniques including printing, embroidery and surface texturing with pom-poms or tassels. “I like the human touch. So all my work will feature either hand woven, screen printed, hand embroidere­d or hand finished detailing,” she says. ON DISPLAY She retails cushion and bed covers. PRICE `350 to `800 (cushion covers) and `4,500 onwards (bed covers)

www.thecushion­project.com

 ?? Photograph By SUBIR HALDER ?? COLOUR BURST Neha Jhunjhunwa­la with her home line
Photograph By SUBIR HALDER COLOUR BURST Neha Jhunjhunwa­la with her home line

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