A PLAY OF PRINTS

SARAH FOTHERINGHAM, 32 AND MANINDER SINGH, 32 CO-FOUNDERS, SAFOMASI, DELHI

India Today - - COVER STORY - www.safomasi.com By Ridhi Kale

Ev­ery­day turns ex­otic in the hands of Sarah Fotheringham and Maninder Singh, and they won’t have it any other way. Fotheringham is an artist and il­lus­tra­tor while Singh dab­bled in fash­ion and pro­duc­tion. “We met seven years ago at a pho­to­shoot, started dat­ing and soon af­ter, our tex­tile brand Safomasi was born,” says Singh. The brand name is the com­bi­na­tion of the first two let­ters of their names. They reg­is­tered the com­pany in 2012. FIRST COL­LEC­TION “There were two; the Mithai Col­lec­tion with 169 dif­fer­ent sweets and the Pushkar Col­lec­tion that took its cue from the camel fair,” says Fotheringham. Ever since, the duo launches only one col­lec­tion a year af­ter trav­el­ling, doc­u­ment­ing and sketch­ing. Their lat­est is called Cap­pado­cia in­spired by the city in Turkey. USP “Our prints tell a story,” says Singh. For in­stance, the Tiger Sa­fari col­lec­tion rep­re­sents their trip to Pench with Fotheringham’s brother and so cush­ions were filled with ele­phants, fo­liage and the three of them perched on jeeps. They re­tail ev­ery­thing from cush­ions and quilts to ta­ble linen and bags crafted from cot­ton and cot­ton-linen us­ing screen print­ing tech­niques. PRICE `1,500 to `2,250 (cush­ions), `4,700 to `11,500 (quilts), `21,500 (big tufted rug)

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