A PLAY OF PRINTS

SARAH FOTHERINGHAM, 32 AND MANINDER SINGH, 32 CO-FOUNDERS, SAFOMASI, DELHI

Everyday turns exotic in the hands of Sarah Fotheringham and Maninder Singh, and they won’t have it any other way. Fotheringham is an artist and illustrator while Singh dabbled in fashion and production. “We met seven years ago at a photoshoot, started dating and soon after, our textile brand Safomasi was born,” says Singh. The brand name is the combination of the first two letters of their names. They registered the company in 2012. FIRST COLLECTION “There were two; the Mithai Collection with 169 different sweets and the Pushkar Collection that took its cue from the camel fair,” says Fotheringham. Ever since, the duo launches only one collection a year after travelling, documenting and sketching. Their latest is called Cappadocia inspired by the city in Turkey. USP “Our prints tell a story,” says Singh. For instance, the Tiger Safari collection represents their trip to Pench with Fotheringham’s brother and so cushions were filled with elephants, foliage and the three of them perched on jeeps. They retail everything from cushions and quilts to table linen and bags crafted from cotton and cotton-linen using screen printing techniques. PRICE `1,500 to `2,250 (cushions), `4,700 to `11,500 (quilts), `21,500 (big tufted rug)