India Today - - COVER STORY - By Aditi Pai www.amouve.com

When she couldn’t find those “per­fectly soft sheets” she en­joyed sleep­ing on at an in­ter­na­tional ho­tel, Ami Sata de­cided to make soft or­ganic cot­ton bed linen her­self and launched Amouve (mean­ing love of dreams) in 2017.

SCIENCE OF SLEEP “Most fo­cus on bed linen from a decor per­spec­tive rather than from the health and sleep per­spec­tive. You sleep eight hours a day in di­rect con­tact with these chem­i­cal-laden sheets,” says Sata, who sources di­rectly from farmer co­op­er­a­tives.

WIDE RANGE Amouve’s col­lec­tion in­cludes bed linen such as du­vets, com­forters, and pillow cov­ers, pure linen cush­ion cov­ers and plush or­ganic bath tow­els. The fab­ric is made from ex­tra long sta­ple or­ganic cot­ton with sin­gle-ply threads which of­fer more soft­ness than con­ven­tional cot­ton. Sata’s col­lec­tion is a mix­ture of styles from min­i­mal to vi­brant in­spired by her trav­els. The Shi­raz range is in­spired by the domes in Iran, Angkor bor­rows from the ru­ins in Siem Reap while Ham­i­nast comes from the Mughal Gardens of Kash­mir and Moroc­can mus­ings from the vi­brancy of that re­gion.

PRICE `650 to `7,000

Photograph By DANESH JASSAWALA; Lo­ca­tion STU­DIO PEPPERFRY, VASHI OR­GANIC GROWTH Ami Sata launched or­ganic fur­nish­ings brand Amouve to change the way In­dia sleeps

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.