GEOMETRY OF GOOD DESIGN

AANCHAL GOEL, 28 AND SUGANDH KUMAR, 30 PARTNERS, OBJECTRY, DELHI WWW.OBJECTRY.COM

Delhi-based studio, Objectry is more than just a play of form and materials— its geometry meets functionality meets minimalism that is rooted in a deep understanding of traditional art and crafts. The brainchild of Aanchal Goel and Sugandh Kumar, the duo started Objectry in 2015 after a stint with an export house where they worked with metal and went their separate ways (Goel experimented with pottery and Kumar opted for woodwork). “Objectry is an attempt to make products of basic utility interesting. We achieve this by exploring various Indian handicrafts and giving them a crisp and modern aesthetic,” says Goel. In the three years since they started they have successfully created products, furniture and interiors of a few retail stores and a design studio. “We have also managed to work with a few handicrafts including woodwork, black pottery, terracotta pottery and metal work,” says Kumar. Objectry has been nominated by EDIDA in 2017 and also participated in the London Design Fair in 2016. “Our most exciting upcoming project is a chic residence in Gurgaon. It’s a relatively new area for us and we are extremely excited about it,” says Goel. This doesn’t mean they will leave product design. They will continue to showcase the interplay of clay, metal and stone to make lights, furniture and accessories.

TO THEIR CREDIT UPCOMING PROJECTS