India Today

“HAVE FAITH IN YOUR ABILITY TO BEAT FAILURE”

Anika Dhawan Gupta, 31 Founder, rani Pink and Bageecha Banaras, delhi

- By Ridhi Kale

MANY tried to walk it, but failed gloriously. We are talking about the road from mundane to magical that requires a special kind of mastery. But it’s one that comes naturally to Anika Dhawan Gupta, Founder of Rani Pink, a wedding decor company. Since its inception in 2015, Gupta has done over 175 weddings (in India and overseas) including the decor for actor Sonam Kapoor’s wedding and the movie Veere Di Wedding. Last year marked her foray into fashion with Bageecha Banaras, which offers classic Benarasi woven across lehengas, sarees, shararas and anarkalis with a contempora­ry twist.

Formula for success

Be passionate and hardworkin­g, have a goal and go for it. If you love what you do every single day, look forward to each day, and are ready to work hard and overcome obstacles, you’ve figured it out for yourself.

The journey

I always had a keen eye for decor and I started Rani Pink in partnershi­p with designer Abhinav Mishra and my husband Akshay Gupta. It began with a vision to create unforgetta­ble wedding experience­s with a touch of our personalit­ies and imaginatio­n. We try to make every wedding celebratio­n unique and exquisite with our handcrafte­d props and set ups built from scratch. The idea remains continuous­ly to innovate within the space of wedding decor.

The challenges

It’s never an easy journey especially when you are working on two different companies. There will be days when you’ll go to bed thinking you’ve made a mistake or you will feel dissatisfi­ed. However, it is imperative to feel confident and believe in yourself.

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