Dressed for the OCASSION
Colour may dominate the skyline on Holi, but tradition rides on an ethnic aesthetic too
ABURST OF COLOURS in the air and the playful essence of Holi engulfing Jodhpur still continues to be my fondest memory from childhood. The festive season is tinged with celebration, enthusiasm, fervour and devotion. I remember elders in the family greeting each other with colour as being one of my favourite memories growing up. Holi was a time when we enjoyed that extra helping of food spread over long lunches and endless laughter. To me the festival is a constant reminder of tradition especially, the burning of Holika that signifies the triumph of good over evil. Opulence, ritual and celebration aside, while the levels of excitement and energy are at its peak, it also gives everyone a reason to start afresh, and think anew about everything.
Clothes dress tradition
Since the season is associated with buying new clothes, having a festive collection was very important for me. The extravagance and illustriousness of the season reflects through the attire as it embodies significant colour play, richness in textile and surface ornamentation details which are seen on all silhouettes. The season also celebrates
traditional and flowy shapes that emulate an ethnic aesthetic and vibrancy, and hence our festive collection dovetails just that. Not just garments, a customised gold coin is a ceremonial buy at this time as it embodies an emotional attachment and value as an auspicious item.
My inspiration draws from my hometown Jodhpur, and forms the back bone of who I am. Heritage dressing through hand-woven detailing, makes it perfect for the modern man. Combining structured silhouettes with bejewelled accessories like buttons, brooches, scarves and stoles further lends an elaborate yet elegant appeal to every ensemble. After all, what’s festivities without the necessary accoutrements.
Return to Roots
I come from a land where men have never shied away from celebrating their regal lineage through the lens of craft with each momentous occasion. And I hope to reignite this passion for traditions and translate it to a man’s wardrobe worldwide this festival season.