Inside the JEWEL BOX
Four designers who work with precious and semi-precious stones and different materials to make delicate but distinctive jewellery pieces
PRAMITI GOENKA 28
Founder, Athvlya by Pramiti Goenka, Delhi www.athvlya.com Surrounded by emeralds, rubies, and diamonds from an early age, Pramiti Goenka was always drawn to the coloured stones and wanted to work with them. Coming from a family of jewellers from Jaipur, Goenka who studied gemology from GIA, New York, creates jewellery with precious and semi-precious stones that can go with any outfit. “Coloured stones have their own story to tell; an emerald is fun, the opal is young and a ruby is classic. I understand stone combinations and try to bring out their beauty,” she says.
Shine and sparkle
The fifth generation jeweller got her brand name registered in 2014 and that’s when Athvlya by Pramiti Goenka was launched. “My son was born in 2017 and though I was working from home, the idea of having my own showroom had taken shape in my head. I wanted a boutique space where people can come, relax, browse and buy jewellery at their own pace,” says Goenka, who has her studio in Noida. She works around stones first and then sketches the design to make earrings, neckpieces, tassel pendants, rings and bracelets.
Experimental by choice
Finish is as important to her as are fine details. Goenka, who sells single pieces, wants women to mix and match jewellery and hence creates versatile pieces. Her neckpieces come with adjustable length options so that women can wear them long, medium and short. She has two collections—gold and yatra. While the gold collection is made with rubies, emeralds, diamonds, sapphires, tanzanites and opals, the yatra collection is set in silver and precious and semi-precious stones.
Price `50,000 to `10 lakh
(for gold collection); `10,000 to
`1.5 lakh (for yatra collection)