NEETY SINGH 47, Founder, Neety Singh Jewellery, Gurgaon www.neetysinghjewellery.com
“Design comes easy to me and I go by my instinct while working on a piece of jewellery,” says Neety Singh who likes to spend time with her customers to understand their tastes and personalities before sketching and working on their request. Attracted to and inspired by Indian craft and heritage, she experiments with traditional jewellery design and gives it a bold and modern look. So, expect a lot of polki, meenakari, jadau, and kundan in her collection of earrings, neckpieces, rings, cuffs and bracelets, and sets but all with a bohemian outlook.
Singh, who left her corporate job with an airline ten years ago to follow her passion—crafting bejewelled jewellery—makes uncomplicated, practical designs that have strong Indian aesthetics but international silhouettes. “My black meenakari and diamonds earrings, for example, are a good fit for both your traditional and Western outfits and can take you from day to night,” she says. She uses lots of diamonds in yellow gold as she feels that Indian skin can carry off the combination beautifully. She also experiments by using precious stones such as rubies, emeralds and sapphires with lesser used stones like citrines, amethysts and peridots.
Stressing the need to have useful, multifunctional jewellery, she gives her buyers the option of coming back to her to get their wedding jewellery repurposed. “Jewellery is all about looking good,” she says. With international shows to her credit, Singh does three collections a year and her designs vary from light to cocktail pieces and wedding jewellery.
What’s big this season
For bridal, the bigger the better and layering is trending. Price `2 lakh to `5 lakh