BACK TO THE ROOTS
Look back to look ahead. Nostalgia, comfort, vintage chic designs is what the year 2021 is going to be all about.
Open Delhi-based Ishita Yashvi’s Instagram account and you get a smorgasbord of colour, decor, design and fashion neatly placed before you. With over 55,000 followers it’s the fact that Yashvi dons many hats with ease that makes her social media handle stand out. Besides being house proud, she is the co-founder and CMO at Cross Border Kitchens (an online food delivery and catering company) and the founder of The Home and Company (a home décor products brand).
“I started in early 2019, when I ended a corporate career and started cross border kitchens. I made my profile public as people wanted people to know the person behind the company,” she says. Home décor and interiors were already a large part of my life. “When I thought of content creation, I wanted to share my day-to-day life so people
By RIDHI KALE
got to see a lot of home decor, plants and handloom,” she explains, adding, “I do little for the camera and it’s more about who I am. What you see is anyway happening in my house, I also love styling products.” Yashvi realised that her Instagram account was getting traction when he sister who is a social media expert told her that even at 3,000 followers the kind of engagement she was getting was amazing. That’s when Yashvi really started devoting time towards creating more content.
One thing she swears by is keeping her house flexible in terms of design and decor. “I like furniture that is easy to move. This way you can transform the look of a space in no time. Simply change the location of the furniture and decor and give your interiors a new look. This is especially helpful when redoing corner,” she says.
As for personal favourites, Yashvi loves to scout or home grown brands and discover beautiful pieces by artisans. “Large part of my decor at home comes from the exhibition that Dastakar organises. I also love Anthropologie for the colour and quirkiness, Good Earth for what they are doing, Tarini for furnishings, Fabindia Home remains a go-to brand next door while furniture from Sarita Handa is fantastic” she says. Currently Yashvi is waiting for Pottery Barn to open its doors in India.