NEW KIDS ON THE BLOCK
If you are bored with regular designs available in the market, here’s a treat for you. These five product designers are creating unique and innovative pieces.
“IT’S ALL ABOUT MARRYING CRAFT WITH ART”
Vanshika Gupta, 25 SUFNA by Vanshika Gupta | Delhi www.labelvanshika.com
Why Gupta started the brand to save the dying arts like suf and rogan art When 2019
Buy This Coasters, cushions, masks, apparels and accessories.
USP The biggest draw is the fact that the brand gives age old crafts a new lease of life. “Rogan is an asymmetric art as the fabric is doubled up to get this print, whereas suf is a tenuous art done by counting tana-bana,” says Gupta. Their cushions and pillows, create an exceptional design language. A good example is the beautiful handbrake coaster, made with knotted threadwork technique.
Price `700 to `4,000
“OUR PRODUCTS BLEND SUSTAINABLE MATERIALS WITH MINIMALIST DESIGNS, HAVE STRONG SILHOUETTES AND ARE FUNCTIONAL AT THEIR CORE”
Harshita Jhamtani, 27 Harshita Jhamtani Designs (HJD) | Mumbai www.harshitajhamtani.com
Why A trip to Europe and seeing the designers creating, and having fun made Jhamtani quit her job. “I took a break, researched, started building the brand, released my first product, and the rest just followed,” says the architect, who has specialised in furniture and lighting design. When 2019
Buy This “We’re a furniture and lighting studio that likes to experiment with different materials. We’re currently into terrazzo lights and we’re working on a terrazzo furniture collection as well,” says Jhamtani. She also creates clay table, wall and pendant lights as well as decor pieces. “We also have experimented with furniture in clay,” she adds.
USP Well researched, one-of-akind pieces that are both stunning and sustianbale.
Price `5,000 to `25,000
“SKY’S THE LIMIT, WE ENJOY BREAKING THE GLASS CEILING”
Ashrey Dhawan (31), Aanchal Walia (31) Conkreate | Karnal www.conkreate.com
Why “We loved the idea of transforming a well known hard and cold material into warm, soft and imaginative shapes,” says Dhawan. At Conkreate, they believe each piece and every object has its own story to tell.
When 2017
Buy This Concrete planters and lightweight cement furniture.
USP “Lightweight cement furniture is an innovative and path breaking concept, we have reduced the weight of cement table tops by around 80 per cent,” says Walia. Price `2,000 onwards
“OUR PRODUCTS ARE OPULENT IN INTENT, BUT MINIMALIST AND INSPIRATIONAL IN FORM”
Mansi Dalal, 40 Serein | Ahmedabad www.sereindecor.com
Why Serein was started with the intenion to fill the gap in the Indian market for tableware, decor and lifestyle products that are high in quality, have a global aesthetic and a luxe appeal.
When 2019
Buy This Tableware, flatware, serve ware, table linen, furniture and decor objects.
USP “Our USP is mindful luxury for everyday use; we bring together the best of Indian craftsmanship curated for contemporary sensibilities,” says Dalal.
Price `1,500 to `30,000
“WE WANTED TO MAKE PRODUCTS THAT LAST YOU A LIFETIME”
Poorva Ajmera, 36 Yours Concretely | Jaipur www.yoursconcretely.com
Why “Concrete is the second most material used on earth after water. However it has always been seen as a construction material,” says Ajmera. With a background in jewellery design teamed with her love for nature, lead her to create sustainable concrete home and office decor.
When 2019
Buy This Wall clocks, table clocks, lamps, furniture, trays, home and office organisers, candle holders, and multipurpose holders, to name a few. By the by, Ajmera makes more than 500 clock designs for you to choose from.
USP “Our products are completely handmade. Each piece is individually poured and designed by our craftsmen, making them one-of-a-kind,” says Ajmera. Further she refrains from using River Sand, and ensures that her concrete mix is eco-friendly.
Price `400 to `12,500