STEPPING INTO THE FUTURE OF MOBILITY
In pursuit of its vision ‘Be the Future of Mobility’, Hero MotoCorp has unveiled Vida, Powered by Hero. Vida takes forward the brand’s new identity for its emerging mobility solutions which will include electric vehicles.
With a focus on sustainability and the vision of a flourishing, meaningful world for future generations, Dr. Pawan Munjal, Chairman & CEO, Hero MotoCorp, highlighted focused action points for bringing his vision to life at the event.
Unveiling the new brand logo and the ‘sunrise’ visual identity of Vida, Dr. Pawan Munjal said, “Vida means life and the brand’s sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today, we will unveil our Vida platform, products and services to make the world a better place.”
“When I see our future generations, especially my grandchildren, all I want to do is build a future of optimism, a future of positive energy, a future which is clean, where everyone has something to look forward to and participate in something bigger and better. With the creation of Vida we will offer everyone the opportunity to thrive, grow and live better while continuing to move the way they want.
I will lead this initiative from the front,” Dr. Munjal added.
As a central pillar of the futureready strategy, Dr. Munjal unveiled the new brand to lead the mobility transformation across the world. Vida will be the brand under which Hero MotoCorp’s initiatives for emerging mobility solutions will be introduced, the first of which will be an electric vehicle that will be officially unveiled on July 1, 2022, to coincide with the birth anniversary of Dr. Brijmohan Lal, legendary Chairman Emeritus of Hero MotoCorp. Production of the new Vida model will be done at Hero MotoCorp’s ‘Green’ manufacturing facility in Chittoor, India. The final product dispatches to customers will begin later in 2022. ■