India Today

Indic Arts

An eye-catching repository of quintessen­tially Indian design elements

- —Itu Chaudhuri

To be reminded that a line divides, and creates texture, is useful refresher material to any designer

Inspiratio­ns for Graphic Design from India is a beautifull­y produced book, revelling in the many luscious examples of the traditiona­l crafts of India. They are a delight in design, colour and boldness, and filled with an undeniable graphic quality. This is of interest for two reasons. First, many of these are living traditions, threatened by industrial­isation but conserved by the eorts of government­s since the 1950s, especially in the area of textiles. These eorts have now taken root, and these traditiona­l designs are being welcomed into modern living, going beyond the urban elite that first eagerly consumed them. The traditiona­l and the modern are in a creative tension that we are navigating in our own ways, every day. Along with this, the design commentari­at, perhaps exhausted by modernism, or consumed by an aching for its roots, often cries out for an ‘Indian’ design idiom. The relevance of this is a fraught subject too large for this space. But from it arises a tendency to quote, to copy and paste, traditiona­l art into modern containers. Such quotation is not assimilati­on, where an influence is internalis­ed and not obvious, which sookshma drishti (a subtle vision) alone could recognise as prerana, the breath of inspiratio­n in the design, rather than becoming its body or decorating its surface. The book’s title may suggest such an exploratio­n. It presents its body of works as examples of the bindu (point/dot), rekha (line), aakar (form) and several others. These overlap with the foundation­al elements used to teach graphic design in the European birthplace­s of modern graphic design education. What could be more fundamenta­l? To be reminded that a line divides—and creates texture—is useful refresher material to any designer, and revelatory to the interested non-designer. The introducti­on tells us that these design fundaments were known to the ancients, but I did not find wonder at this; I would have been surprised if the ancients, always smart fellows, had not thought these up. At other times, the commentary oers a stripping of the design element down to its very metaphysic­s. Coupled with the Sanskritic and other sources, they may serve to impress or mystify rather than enlighten. But don’t let my scepticism stop you. This book, with its traditiona­l and contempora­ry examples, repurposes the traditiona­l design arts of India. It is also a gateway to other collection­s and books, and a compact source of inspiratio­n. Of course, the pleasure of looking is its own reward.

 ?? ?? INSPIRATIO­NS FOR GRAPHIC DESIGN FROM INDIA, by Jaya Jaitly & Dimple Bahl
ARTHSHILA TRUST `1,500; 156 pages
INSPIRATIO­NS FOR GRAPHIC DESIGN FROM INDIA, by Jaya Jaitly & Dimple Bahl ARTHSHILA TRUST `1,500; 156 pages

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