Global MICE on the Rise

Ac­cord­ing to The Leading Ho­tels In­dia – 2013 Sales Guide, MICE travel dom­i­nated In­dia’s out­bound mar­ket, com­pris­ing of 65 per cent in 2013. With the rise in MICE tourism, more coun­tries are pro­mot­ing them­selves as the most up-to-date MICE des­ti­na­tions in

Micetalk - - CONTENTS - Neha Oberoi

The Pub­lic Re­la­tions Of­fice , Malaysia Con­ven­tion and Ex­hi­bi­tion Bureau (MyCEB) com­mented, “In view of the grow­ing de­mands for Malaysia as the pre­ferred global meet­ings des­ti­na­tion, MyCEB will con­tinue to pro­vide qual­ity ser­vices through its Con­fer­ence Mo­bile Ap­pli­ca­tion and Del­e­gate Priv­i­lege Cards. Ap­pli­ca­ble to con­fer­ences with more than 500 in­ter­na­tional del­e­gates, users will be able to ob­tain in­for­ma­tion on the con­fer­ence they are at­tend­ing, in­clud­ing sched­ules, con­fer­ence speak­ers, sur­veys and an­nounce­ments. The mo­bile app also comes with a des­ti­na­tion fea­ture which guides del­e­gates on at­trac­tions, shop­ping and din­ing op­tions around Kuala Lumpur. In later de­vel­op­ment stages, MyCEB will be ex­pand­ing the mo­bile app to fea­ture other states around the coun­try. As an added at­trac­tion, del­e­gates will also be pre­sented with a Del­e­gates Priv­i­lege Card which en­ti­tles them to redeem dis­counts and priv­i­leges at selected food & bev­er­age, re­tail, en­ter­tain­ment out­lets, at­trac­tions and trans­porta­tion.” MyCEB also of­fers a Malaysia Twin Deal Pro­gramme, which gives value-added sup­port and in­cen­tive re­wards for in­ter­na­tional cor­po­rate meet­ings, in­cen­tive groups and in­cen­tive plan­ners. The sub­ven­tion fund­ing un­der MyCEB’s purview, cou­pled with their pro­grammes such as Malaysia Twin Deal Pro­gramme, will con­tinue to en­sure Malaysia re­mains a pre­mier busi­ness tourism des­ti­na­tion.

Alan Mark Pryor, Deputy Gen­eral Man­ager, KLCC says, “The KLCC plans for 2014 in­clude in­vest­ing a RM7.5 mil­lion (over $2 mil­lion) in tech­nol­ogy up­grades on four projects as part of their on­go­ing ef­forts to en­hance ser­vice de­liv­ery to del­e­gates and vis­i­tors alike.”

Above: Over­view of Kuala Lumpur

Above: Over­view of Kuala Lumpur

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