What makes Dubai a great destination?

Dubai is home to significant industry clusters within healthcare, IT, trade and financial services. The industry has been further convinced by Dubai’s hygiene factors comprising including global connectivity, with regular flights to 240 destinations, state-of-theart-facilities and world-class infrastructure. Dubai is also establishing a reputation as a knowledge hub, which is a leading factor for attracting more business events. DBE works with large incentive groups to provide customised itineraries that can cater region’s largest venue operator continues to act as a key growth driver for Dubai’s events industry, helping the city to position itself as a dominant force in the international events delivery arena. The city’s expanding cultural and heritage offerings remain a major draw for visitors, with 49 per cent of business travellers engaging in the rich sites of the souks and old Dubai, which is set to further increase with the launch of key rejuvenation projects. Incentive planners are also interested in activities that are unique to Dubai, such as hot air balloon rides over the desert, seaplanes and skydiving over the Palm, desert safari dinners, and falconry demonstrations. Also popular are afternoons spent at the Al Fahidi Historical District in Old Dubai and Dubai Creek. The city’s beaches and marinas continue to be a major draw for international travellers. The city’s long-standing icons, The Palm Jumeirah and The Burj Al Arab hotel remain strong visitations drivers. As such, in 2015, the multi-experience Downtown Dubai remained the city’s most iconic destination, with the world’s largest shopping centre, Dubai Mall, at the forefront. With its rich shopping offering, year round family activities, including the captivating Dubai Aquarium, it remained the most visited attraction with 86 per cent of all international travellers going there. The adjacent Dubai Fountain came in second place at 67 per cent and one of the world’s most ‘selfied’ attractions and largest tower, Burj Khalifa, saw over 30 per cent visitation.