Dear Reader,

MICE globally as well as in India is showing an upward trend, but in our country, we are yet to explore the full potential of this sector. By failing to make a clear distinction between leisure and meetings-related travel we are unable to understand the real role of MICE in global, economic and professional development. In the process we are threatening our individual competitiveness in the market and not doing justice to the investment done by destinations to cater to this industry.

Seamless connectivity is pertinent for good MICE movements as events can augment business opportunities for airlines and vice versa. What kind of packages do airlines offer for MICE movements from India? Do airlines function as the partner airlines for any specific events/exhibitions? If so, what is the criteria for the same? Finally, what kind of initiatives do airlines offer to MICE travellers? These are a few queries that we have tried to find answers to.

In this edition, we look at Australia as a MICE destination for Indians for it boasts of world-class facilities, idyllic surroundings, and availability of Indian cuisine. Be it the major cities of Sydney, Melbourne, Gold Coast and Adelaide, or even the smaller regions of Cairns and Hamilton Island, MICE movements Down Under have been gaining momentum in the Indian market.

The trend of mixing business with leisure is on the rise as corporates realise the importance of incentivising key performers. In this category we feature One&Only Resorts, where luxury is key.

We also bring you an exclusive report on the maiden edition of Travel Business Show, a closed-door, B2B event that boasts of facilitating 650 meetings in a day.

We hope this issue of MICE Talk kick starts your New Year with some fresh ideas that enhance your business experiences.

Keep reading and giving your feedback to us at: micetalk@ddppl.com