Innovating MICE with Germany
Germany's strong position in key global technologies, its excellent infrastructure and good value for money speak for themselves. From venues, to attractions, accommodation and other services, Germany offers it all and much more
Germany is the geographic and economic centre of Europe. It is not only the EU’s largest economy and market but, with its nine borders, it is also a hub for the growth markets of Central and Eastern Europe. The country ranks as the number one location for trade fairs and Europe's optimum location for conferences and conventions. As a MICE destination, it is already in the top league, ranking second world-wide and number one in Europe.
Sharing numbers, Romit Theophilus, Director-Sales and Marketing, GNTO India, says, “Germany’s perception as a favourable leisure and MICE destination has been growing in India. We have witnessed a steady growth in visitor overnights from India to Germany in the past few years. From January to November 2016, the country witnessed an encouraging 7.8 per cent growth accounting for over 7,00,000 visitor overnights over the same period in 2015.”
CONNECTIONS FROM INDIA
India is very well connected to many cities in Germany, via several carriers including Lufthansa, Air India, Qatar, Etihad/ Air Berlin, Air France KLM amongst others. Numerous airlines offer special fares for group movements that can be very lucrative.
EVENT-FUL GERMANY
Germany offers a plethora of venues and offbeat locations ideal to host your next event or conference. From hidden gems such as the town of Gorlitz, which has served as the backdrop for several award winning Hollywood movies, to The famous Freidrichstadt Palast or the glamourous show theatre in Berlin. Apart from Berlin, Munich Hamburg, Stuttgart, Cologne, Leipzig and many other cities are popular MICE destinations.
BUSTLING BERLIN
The capital city of Berlin weaves together the grandeur of politics, culture and business. One of Berlin’s greatest advantage is that it has the largest number of hotels in Germany. More than 130.000 beds are available in around 800 hotels and value for money is excellent. Options include elegant superior properties such as The Regent Hotel Berlin, the Scandic Berlin Potsdam as a sustainable accommodation provider or Estrel Berlin, Europe’s largest hotel and convention complex.
Germany offers a plethora of venues and off beat locations ideal to host conferences
With a turnover of €217 million in 2010, Messe Berlin is one of the 10 highest performing trade fair organisers in the world with its own exhibition grounds. Located in the city centre, it offers an area of 160,000m² indoors and over 100,000m² outdoors for global trade fairs such as ITB Berlin, International Green Week Berlin, Fruit Logistica and Inno Trans.
MEETINGS IN MUNICH
Organisers will be spoilt for choice in the Bavarian capital with 350 different options catering for any requirement from congresses to incentive activities. Locations range from Munich’s Olympic Stadium or brewery halls and events spaces at the Residenz Palace or prestigious conference hotels to modern, functional design venues and the city’s international congress centre.