Meet­ings in South Korea

Look­ing for un­charted zones for MICE? South Korea says ‘Anyeong­haseyo’ to In­dian MICE groups with novel ex­pe­ri­ences on a plat­ter

Micetalk - - Contents - Kan­chan Nath

In spite of be­ing one of the most tech­no­log­i­cally ad­vanced and fu­ture ready coun­tries, South Korea is also in touch with its rich cul­ture and his­tory. Korean in­fras­truc­ture for busi­ness events has been given global ac­co­lades, while new bid wins un­der­score a busy and pros­per­ous up­com­ing con­ven­tion cal­en­dar for the coun­try.


Flight con­nec­tiv­ity from In­dia to South Korea cur­rently has been the best in more than a decade. Since the end of last year, there have been more than 15 di­rect flights per week from In­dia from Delhi and Mum­bai op­er­ated by Asiana Air­lines and Korean Air. In ad­di­tion, Air In­dia of­fers di­rect flight con­nec­tiv­ity (with small halt in Hong Kong). There are one-stop flight op­tions from ev­ery in­ter­na­tional air­port in In­dia mainly via Sin­ga­pore, Thai­land, Malaysia and Hong Kong.

Cur­rently, Korean Air and Asiana Air­lines are both work­ing in tan­dem with In­dian travel agents to pro­vide best fares for MICE groups on case-to-case ba­sis. In case the busi­ness po­ten­tial is high, add on in­cen­tives such as value ads, com­pli­men­tary ser­vices / tours, etc are all pos­si­ble with KTO’s in­volve­ment in the group.

The main con­ven­tion cities that Korea is pro­mot­ing for the In­dian mar­ket are Seoul and its vicin­ity, Bu­san and Jeju Is­land.


With more than 600 years of his­tory as the na­tion’s cap­i­tal, Seoul has be­come both a metropoli­tan city with a pop­u­la­tion of over 10 mil­lion peo­ple. It is a vi­brant city full of tra­di­tion and his­tory.

This mod­ern me­trop­o­lis is sur­rounded by moun­tains and di­vided by the Han­gang river. Seoul also boasts a strong foun­da­tion for in­for­ma­tion tech­nol­ogy, pro­vid­ing ac­cess to the In­ter­net from any lo­ca­tion.nd var­i­ous ap­pli­ca­tions in peo­ple’s daily lives.

The city fea­tures ubiq­ui­tous-based ser­vices, dig­i­tal pavil­ions, and an ex­hi­bi­tion space at Sam­sung Elec­tron­ics, of­fer­ing new and fu­tur­is­tic ex­pe­ri­ences in high-tech IT.

The city of­fers many unique venues for MICE such as a water­front ban­quet fa­cil­ity on the Han­gang; a ban­quet hall placed in the ex­otic­ness of a tra­di­tional Korean house; gal­leries and var­i­ous cul­tural spa­ces em­brac­ing moder­nity; a mu­seum boast­ing in ex­hi­bi­tion, scale and fa­cil­ity; other ex­cit­ing out­door fa­cil­i­ties and events add to the unique­ness of Seoul as a con­ven­tion city.

Main Con­ven­tion Cen­tres

Coex: Coex in Seoul is not just an ex­hi­bi­tion cen­tre, it is an in­ter­con­nected net­work of two big ho­tels, Coex shop­ping mall (largest underground mall in Asia), Coex aquar­ium (largest in Korea), Casino, air­port check in ter­mi­nal and lastly a suit­able con­ven­tion space it­self.

The cen­tre spans a to­tal area of 36,363 sqm. It has 12 ex­hi­bi­tion halls that has a to­tal pax han­dling ca­pac­ity of 7,000 pax.

The Grand Ball­room, cov­ers an area of 1,817 sqm and can hold a ca­pac­ity of 1800 pax in theater style. Coex has 59 meet­ing rooms.

Held and up­com­ing con­ven­tions

In­ter­na­tional Broad­cast, Au­dio & Light­ing Equip­ment Expo 2017- KOBA 2017: May Seoul In­ter­na­tional Photo and Imag­ing In­dus­try Show 2017: May

World IT Show 2017: May

Global Elec­tric Power Tech 2017: May 10-12 Pharm Expo Korea 2017: June

Seoul Char­ac­ter and Li­cens­ing Fair 2017: July Seoul Auto Salon 2017: July 13-16 En­er­gyPlus 2017: Oc­to­ber


Kintex lo­cated near Seoul is the largest con­ven­tion space in South Korea with ex­hi­bi­tion space of more than one lakh sqm. The cen­tre had hosted the Ro­tary In­ter­na­tional Con­fer­ence in 2016 and ac­com­mo­dated more than 46,000 plus peo­ple in one go. The cen­tre has a to­tal area of 1,08,566 sqm and fa­cil­i­tates 10 ex­hi­bi­tion halls. The to­tal pax han­dling ca­pac­ity is 40,000 pax. The grand ball­room has a space area of 1,660 sqm and can ac­com­mo­date 800 pax in theater style. The to­tal num­ber of meet­ing rooms are 40.

Up­com­ing con­ven­tions

Korean Air and Asiana Air­lines are work­ing with In­dian travel agents to pro­vide best fares. The main con­ven­tion cities for the In­dian mar­ket are Seoul, Bu­san and Jeju Is­land

LED EXPO 2017: June 27-29

2017 Korea Int’l Die-Mold & Re­lated Equip­ment Ex­hi­bi­tion: Au­gust 7-11

The Golf Show 2017: Au­gust 8-11 Korea Heavy Equip­ment Show 2017: Septem­ber 6-8

Korea En­ergy Show 2017: Septem­ber 19-22 Korea Wood Show: Novem­ber 2017


Somesevit is one of the fa­mous land­marks in Korea. It is an ar­ti­fi­cial is­land which is lo­cated near the south­ern­most part of Banpo Bridge. This land­mark at­trac­tion has sev­eral halls and restau­rants for ex­hi­bi­tion, sem­i­nar, and gala din­ner like FIC Con­ven­tion Hall, Vista Restau­rant and a few more out­door venues on top of the build­ing.

Seoul ho­tels with MICE ca­pac­ity

Lotte World Ho­tel: Has 469 rooms, with seven halls and a ca­pac­ity of 1,600 pax to 80 pax (Theatre style).

Grand Hy­att: Has 601 rooms with 20+ meet­ing venues and a ca­pac­ity of 1,500 pax to 40 pax (theatre style).

Grand Hil­ton: Has 396 rooms with 11 meet­ing rooms and ca­pac­ity of 2,200 to 30 pax (theatre style).

Sher­a­ton Walker Hill: Has 583 rooms with 25 plus meet­ing venues and a ca­pac­ity of 1,500 to 40 pax (theater style). The Shilla Ho­tel: Has 464 rooms with seven meet­ing halls and a ca­pac­ity of 1,400 pax to 50 pax (theater style).


Bu­san, lo­cated in the south­east­ern coastal area of the Korean Penin­sula, is the coun­try’s sec­ond largest city af­ter Seoul and the most fa­mous trade port in the coun­try. Bu­san is also a ma­jor shop­ping city with 'The Cen­tum City Mall' be­ing the largest sin­gle shop­ping mall in Asia. Vis­i­tors can en­joy a va­ri­ety of shop­ping ex­pe­ri­ences at nu­mer­ous depart­ment stores and out­lets for pres­ti­gious in­ter­na­tional brands as well as tra­di­tional mar­kets for lo­cal and tra­di­tional items.


Bexco in Bu­san has hosted events up to 30,000 peo­ple, for e.g., like Li­ons Clubs In­ter­na­tional Con­ven­tion. It has a to­tal area of 46,380 sqm with 10 ex­hi­bi­tion halls that can han­dle 12,000 pax of to­tal ca­pac­ity. The grand ball­room is of 2082 sqm area and can hold 2,400 pax in theater style. Bexco has 17 meet­ing rooms.

Up­com­ing con­ven­tions

Bu­san In­ter­na­tional Ma­chin­ery fair 2017BUTECH 2017: May 24 - 27

Bu­san In­ter­na­tional Food Expo - BOFAS 2017: June 2017

Korea Rail­ways & Lo­gis­tics Fair 2017: June 14 - 17 Kor­ma­rine 2017: Oct 24-27

Bu­san Cin­ema Cen­ter

Bu­san Cin­ema Cen­ter is the of­fi­cial venue of the Bu­san In­ter­na­tional Film Fes­ti­val (BIFF) – one of the most pop­u­lar film fes­ti­vals in Asia – and has be­come a sym­bol of the fes­ti­val it­self. The cen­ter’s ‘Big Roof’ is the largest roof in the world (2.6 times larger than a soc­cer field) and comes com­plete with 42,600 LED lights, which help cre­ate an un­for­get­table scene along with Suyeong River and Naru Park.

Bu­san ho­tels with MICE ca­pac­ity

Lotte Ho­tel Bu­san: Has 650 rooms with 11 meet­ing venues and a ca­pac­ity of 2000 pax to 50 pax (theater style).

Hae­un­dae Grand Bu­san: Has 320 rooms with 11 meet­ing venues and a ca­pac­ity of 1200 pax to 20 pax (theatre style).

Novo­tel Am­bas­sador Ho­tel: Has 330 rooms with seven meet­ing halls and a ca­pac­ity of 300 pax to 20 pax (theatre style).

Par­adise Ho­tel: Has 532 rooms with 10 meet­ing venues and a ca­pac­ity of 700 pax to 14 pax (theatre style)


Jeju Is­land, 130 km from the south­ern coast of Korea, is the largest is­land and the small­est province of Korea. This is the per­fect MICE and leisure des­ti­na­tion to ex­pe­ri­ence the eco-style ac­com­mo­da­tion and na­ture fo­cused tours. It is a beau­ti­ful place to ex­pe­ri­ence mys­tery, cul­ture and tra­di­tion. Jeju Is­land is cov­ered with lush sub­trop­i­cal forests, lava caves of all shapes, sizes and lengths, sandy beaches, spec­tac­u­lar craters and grand Halla Moun­tain is pois­ing silently in the mid­dle

Seoul Sky, world’s third high­est ob­ser­va­tion deck at Lotte World Tower, is an at­trac­tion for MICE groups. It has the world’s fastest el­e­va­tor which can take you up in less than a minute

of the Is­land. Jeju is­land is re­garded as the only is­land among the 'Seven New Nat­u­ral Won­ders of the World'.


ICC in Jeju Is­land is one of the most serene con­ven­tion cen­ters in the world. Lo­cated on the edge of the Jeju Is­land, it can ac­com­mo­date al­most 5,000 peo­ple at one time and has ex­hi­bi­tion space of more than 60,000 sq meter.

Up­com­ing con­ven­tions

10th In­ter­na­tional Con­fer­ence on Ad­vanced Com­puter The­ory and Engi­neer­ing (ICACTE 2017): Au­gust

In­ter­na­tional Polyurethane Fo­rum 2017:


IUPAC-FAPS 2017 Poly­mer Congress: Com­mem­o­rat­ing the 10th An­niver­sary of Fed­er­a­tion of Asian Poly­mer So­ci­eties: Oc­to­ber

Sanghy­owon Botan­i­cal Gar­den

Sur­rounded by the na­ture of Got­jawal and thick grove at the val­ley and wet­land. it is a per­fect place to hold your event to feel the best of Jeju's na­ture! The in­door and out­door ban­quet are both avail­able for MICE venue here.

Nightlife for MICE groups

Korea has many night time ac­tiv­i­ties to of­fer. Even af­ter mid­night, throngs of peo­ple wan­der on the streets in ma­jor shop­ping dis­tricts and pop­u­lar down­town ar­eas. While Seoul is the most rep­re­sen­ta­tive city in the na­tion for its nightlife, one may also find stores or restau­rants that open through­out the night in most other cities.

Ex­pe­ri­ence veg­e­tar­ian at its best

Re­gard­ing food, avail­abil­ity of In­dian food and veg­e­tar­ian food is not an is­sue. With more than 100 plus In­dian restau­rants in key cities and ma­jor ho­tels’ in­clu­sion of In­dian food in their menus makes it an easy op­tion for trav­ellers. Korean food has most dishes as veg­e­tar­ian as well.

New tourism prod­ucts

Seoul Sky (the world’s third high­est ob­ser­va­tion deck at 121st floor of Lotte World Tower) is the new­est at­trac­tion for MICE groups. To take you to the top, it also has the world’s fastest el­e­va­tor which can take you up in less than a minute at more than 10 meter/sec­ond.

Seoullo 7017 is a new in­te­grated el­e­vated walk­ing pedes­trian net­work which will be opened soon. This will serve as a beau­ti­ful venue for gala events for big size groups.

Cos­metic Surgery Tourism

Med­i­cal groups, plas­tic surgery and beauty treat­ments are a lu­cra­tive busi­ness in South Korea. It is lead­ing the world in terms of tech­nolo­gies for beauty treat­ments and surg­eries.

There is huge de­mand from South Asian coun­tries in both MICE groups and in­di­vid­ual tourists for th­ese ser­vices. How­ever, from In­dia there has not been any MICE group in­ter­ested in this field yet.

In­cen­tives for cor­po­rates

Any MICE group with min­i­mum 10 pax and stay­ing in South Korea for two nights and above are el­i­gi­ble for sup­port from KTO.

Their sup­port starts from ba­sic gifts and sou­venirs and in­cludes per­for­mance and theme park tick­ets, spe­cial ar­rival re­cep­tion and FAM trips for de­ci­sion mak­ers.

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