MICE is 55 per cent of IHG’s busi­ness in ME

Micetalk - - News News -

In­ter­Con­ti­nen­tal Ho­tel Group’s (IHG) ho­tels gain ma­jor busi­ness through MICE in the Mid­dle East, says IHG Vice Pres­i­dent of Sales & Mar­ket­ing, In­dia, Mid­dle East & Africa, James Britch­ford. “Ap­prox­i­mately 45 per cent of our busi­ness is room rev­enue and 55 per cent is MICE and F&B." IHG re­cently launched IHG Busi­ness Re­wards which is a busi­ness to busi­ness loy­alty specif­i­cally to drive the MICE busi­ness, he adds.

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