Micetalk - - Trends -

Ac­cord­ing to the re­port, the events and ac­ti­va­tions in­dus­try is ex­pected to grow to INR 5,779 crores by 201617. This growth will be on the back of mar­keters in­creas­ing their be­low the line (in­clud­ing dig­i­tal) spends to 21% of their to­tal mar­ket­ing spends. The growth will also be led by per­sonal events, MICE (meet­ings, in­cen­tives, con­fer­ences and ex­hi­bi­tions), ac­ti­va­tions and sports.

The Asia-Pa­cific will oc­cupy for more mar­ket share in China, also in In­dia and South­east Asia re­gions.

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