FACT FILE

According to the report, the events and activations industry is expected to grow to INR 5,779 crores by 201617. This growth will be on the back of marketers increasing their below the line (including digital) spends to 21% of their total marketing spends. The growth will also be led by personal events, MICE (meetings, incentives, conferences and exhibitions), activations and sports.

The Asia-Pacific will occupy for more market share in China, also in India and Southeast Asia regions.