editorial

Micetalk - - Editorial -

Dear Reader,

Glob­ally, the In­dian wed­ding in­dus­try is al­ready pegged at `30005000 crore, grow­ing at a pace of over 40 per cent an­nu­ally. Whether it’s an elite and ex­clu­sive wed­ding or the big fat In­dian wed­ding, this seg­ment only speaks big busi­ness. The wed­ding in­dus­try of In­dia is a re­ces­sion-proof and re­silient in­dus­try, with or­gan­is­ers con­tin­u­ously in­no­vat­ing to leave guests awestruck. In our cover story, we zero-in on the lat­est trends in the wed­ding busi­ness from wed­ding plan­ners, MICE agents, hote­liers, and ven­dors. Also, in our guest col­umn, Birju C Gariba, CEO and Ex­ec­u­tive Di­rec­tor, Plat­inum World Group, elab­o­rates on the nu­ances of plan­ning wed­dings at a grand scale, while mak­ing them spe­cial for the bride and groom.

An­other seg­ment that is mak­ing waves is that of wed­dings on cruise ships. While the idea of cruis­ing it­self is still strug­gling to get the In­dian hol­i­day­maker’s at­ten­tion, his­tory has shown that the peo­ple of the coun­try are keen on more ad­ven­tur­ous set­ups when it comes to wed­dings. Purely based on this quirk­i­ness, per­haps wed­dings on cruise lin­ers may just bode well with the In­dian mar­ket. Also, cruise wed­dings of­fer bet­ter prof­its for agents while pro­vid­ing to be a novel ex­pe­ri­ence for guests and the cou­ple alike.

The UN World Eco­nomic Sit­u­a­tion and Prospects’ re­vised re­port for mid-2017 projects a down­ward re­vi­sion of growth for In­dia from 7.7 per cent to 7.3 per cent. In our mid-year re­view, MICE agents tell us how the first half of 2017 has been for them. With a mag­i­cal 'brag fac­tor' and aspirational value, in­ter­na­tional MICE trips con­tinue to be a great mo­ti­va­tor for em­ploy­ees and deal­ers. The most pop­u­lar des­ti­na­tions among In­di­ans still seem to be Dubai and the Far East mainly Thai­land, Hong Kong, Malaysia, and Sin­ga­pore.

In an in­ter­view, Sab­bas Joseph, Pres­i­dent, Event and Entertainment Man­age­ment As­so­ci­a­tion of In­dia (EEMA), talks about the evo­lu­tion of the events in­dus­try and how it re­lies a great deal on tech­nol­ogy. With use of tech­nol­ogy gain­ing mo­men­tum, in­ter­ac­tive ses­sions have be­come im­per­a­tive, and 3D ex­pe­ri­ences have also now gone be­yond touch and feel. Fi­nally, our coun­sel­lor Shivani Misri Sad­hoo shares tips on how to­day’s busi­ness era is ini­ti­at­ing CSR and win­ning the hearts of em­ploy­ees while gain­ing the sta­tus of be­ing the best work­place for them.

Keep read­ing and giv­ing your feed­back to us at: mic­etalk@ddppl.com

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