MICE in mid-year

Head, MICE (Outbound) Cox & Kings Thailand and Dubai continue to be the most preferred short-haul destinations for corporates who want to take their dealers/ high-performing employees for incentive holidays. One of the advantages that these two destinations have is connectivity. From India, the connectivity is from Tier-I and Tier-II destinations and this helps corporates when finalising their incentive programmes. Another advantage is the sheer inventory of hotel rooms and availability of Indian cuisine that makes it attractive. Russia is the new destination that has emerged in the first half of this year due to weakness in currency and connectivity from key metros such as Mumbai and Delhi. For corporates with a limited budget, this is an ideal option. Destinations such as Moscow and St. Petersburg are the preferred choice. Finally, European destinations such as UK, France, and Switzerland continue to be alltime favourites. All the leading hospitality chains such as Marriott, Starwood, and Hilton have been the hotspot for MICE this year.