MICE in mid-year

Micetalk - - Contents -

Head, MICE (Out­bound) Cox & Kings Thai­land and Dubai con­tinue to be the most pre­ferred short-haul des­ti­na­tions for cor­po­rates who want to take their deal­ers/ high-per­form­ing em­ploy­ees for in­cen­tive hol­i­days. One of the ad­van­tages that th­ese two des­ti­na­tions have is con­nec­tiv­ity. From In­dia, the con­nec­tiv­ity is from Tier-I and Tier-II des­ti­na­tions and this helps cor­po­rates when fi­nal­is­ing their in­cen­tive pro­grammes. An­other ad­van­tage is the sheer in­ven­tory of ho­tel rooms and avail­abil­ity of In­dian cui­sine that makes it at­trac­tive. Rus­sia is the new des­ti­na­tion that has emerged in the first half of this year due to weak­ness in currency and con­nec­tiv­ity from key met­ros such as Mum­bai and Delhi. For cor­po­rates with a lim­ited bud­get, this is an ideal op­tion. Des­ti­na­tions such as Moscow and St. Petersburg are the pre­ferred choice. Fi­nally, Euro­pean des­ti­na­tions such as UK, France, and Switzer­land con­tinue to be all­time favourites. All the lead­ing hos­pi­tal­ity chains such as Mar­riott, Star­wood, and Hil­ton have been the hotspot for MICE this year.

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