Director of Sales & Business Development Meritus Pelangi Beach Resort & Spa, Langkawi
LOOKING TO GROW
Our resort is still in the infancy stage as a destination wedding venue for Indian weddings as compared to other brands and chains of hotels. Visibility and awareness of our resort as a wedding venue is still lacking. This is a challenge we are currently trying to remedy.
We have reached out to wedding planners in India to create more visibility for Meritus Pelangi as a wedding destination for the Indian market. Targeted advertising has also been placed to create awareness of the product. This also includes an online platform such as the resort’s social media accounts on Facebook, Instagram, and popular wedding portals. Participating at wedding fairs has created a presence but nothing speaks like experience. Hence, we often invite bloggers to experience weddings at Meritus Pelangi.
These days, everything is about style; from bridal outfits to colour themes and table arrangements, everything speaks of the couple’s style and likings. Wedding couples are moving towards more contemporary, tasteful elegance in place of excessive boldness, whilst maintaining the traditional elements of their ceremonies and steering away from purely fresh floral displays to statement props that create a ‘wow’ factor.
Our weddings are tailored to the needs of couples. Hence, we have an array of vendors that we engage to create the dream wedding that guests demand. Wherever possible, we engage local vendors on the island, and where specialists are required, we engage vendors from around Malaysia.
One of the main challenges of planning a successful Indian wedding is definitely logistics. Logistics of bringing outsourced items at the last minute, planning, and detailed organisation are crucial to a destination wedding.
We have had to co-ordinate a unique Bollywood entrance to the ceremony where the groom wanted to enter the function by jet-ski and a helicopter landing on the beach for the bride with minimum sand flying over the bride. This was tough but we managed to get it done.