Alok Kaul

Di­rec­tor of Op­er­a­tions JW Mar­riott Ho­tel New Delhi Ae­roc­ity

Micetalk - - Cover Story -

UNIQUE EN­TRY CON­CEPTS

In terms of trends, peo­ple are re­quest­ing new dé­cor con­cepts and unique con­cepts for the bride and groom en­try. Flow­ers are slowly be­ing re­placed by LED lights. Stage seat­ing is be­com­ing more grand, while eat­ing ta­bles are fast fad­ing away.

BA­SIC CHAL­LENGES

Two out of 10 wed­dings are res­i­den­tial wed­dings. Thus, fill­ing up ban­quet spa­ces with non­res­i­den­tial wed­dings be­comes a chal­lenge to fill rooms in ho­tels of higher in­ven­tory. Mu­sic and bar tim­ings are also chal­leng­ing at times as some wed­dings start late, leav­ing only two hours of mu­sic or bar at the event.

In­dian wed­dings are grow­ing in terms of num­ber of events, which in­cludes both pre-wed­ding and post-wed­ding func­tions. Lack of venue op­tions is also a chal­lenge at times.

DE­MON­ETI­SA­TION AND THE IN­DUS­TRY

De­mon­eti­sa­tion has def­i­nitely af­fected the wed­ding mar­ket; wed­dings are now be­ing down­sized. Liquor ban and GST, how­ever, have not had much af­fect.

OUR VEN­DORS

We work with Q Events by Geeta Sa­muel, E Fac­tor, Kar­sun Events, and Aura to name a few. Kat­a­lyst is our part­ner for entertainment and artist man­age­ment.

RIT­U­ALS FOR RE­GIONAL WED­DINGS

There are a num­ber of rit­u­als in In­dian wed­dings that sur­round the main func­tion. Some of them are:

Godh Tikka: It is a pre-wed­ding func­tion that can be termed as an en­gage­ment cer­e­mony. Fam­ily Sangeet: An evening for fam­ily per­for­mances and cock­tails.

Mehendi: Af­ter­noon brunch where the bride’s arms are be­ing tat­tooed with mehendi.

Ghur­chari: A cer­e­mony where the groom gets ready for the wed­ding and the wed­ding en­tourage de­parts for the venue.

Vidai: The cer­e­mony where the bride is bid farewell.

Re­cep­tion: A din­ner for fam­ily and friends of the groom.

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