Director of Sales & Marketing JW Marriott Hotel Kolkata
There are various marketing strategies that are being carried out at the property and pan India levels through Shaadi by Marriott. These include our ‘Honeymoon on Us’ campaign, wedding features in various magazines as well as online and social media promotions. Also, word-ofmouth publicity acts as the most important source, therefore, we believe in top-class customer satisfaction.
In the recent past, floral themes have been quite in demand and also guests prefer original flowers over artificial, as per the season. For entertainment, most guests like to hire women or men dressed up in clothes that are in sync with the theme, welcoming the guests or even performing on stage.
Guests nowadays prefer cabanas or sofa arrangements over traditional chairs and tables. Also, the arrangement should have room for movement and interaction with a lot of open spaces. For food, most guests have a preference for international cuisines apart from traditional spreads.
The guest’s demands also include international exotic fruits for the health conscious and use of exotic vegetables in the menu. The maximum footfall is in the ‘live’ counters. As a result, while in the past there were fewer live stations, the number of counters has significantly gone up.
The vendors we engage are mainly chosen by the guests. As a hotel, we do associate with all the vendors present in the city, in case the guests want us to suggest or arrange for anything.
Most weddings demand a lot of glamour, extravagance, exquisite exhibits, and international cuisines. Wedding planners have risen to the demands and hotels have been very able partners in hosting such magnificent grand shows.
It is an opportunity to highlight both the hotel as well as wedding-related experts to the select community in the city.
IN THE NICK OF TIME
We once had a last-minute demand for an international specialty chef. Being an international chain, we were successfully able to fly in chefs from other Marriott hotels around the world.