Ip­sita Gan­guli

Di­rec­tor of Sales & Mar­ket­ing JW Mar­riott Ho­tel Kolkata

Micetalk - - Cover Story -

IN­NO­VA­TIVE MAR­KET­ING

There are var­i­ous mar­ket­ing strate­gies that are be­ing car­ried out at the prop­erty and pan In­dia lev­els through Shaadi by Mar­riott. Th­ese in­clude our ‘Hon­ey­moon on Us’ cam­paign, wed­ding fea­tures in var­i­ous mag­a­zines as well as on­line and so­cial me­dia pro­mo­tions. Also, word-of­mouth pub­lic­ity acts as the most im­por­tant source, there­fore, we be­lieve in top-class cus­tomer sat­is­fac­tion.

LIVE COUN­TERS

In the re­cent past, flo­ral themes have been quite in de­mand and also guests pre­fer orig­i­nal flow­ers over ar­ti­fi­cial, as per the sea­son. For entertainment, most guests like to hire women or men dressed up in clothes that are in sync with the theme, wel­com­ing the guests or even per­form­ing on stage.

Guests nowa­days pre­fer ca­banas or sofa ar­range­ments over tra­di­tional chairs and ta­bles. Also, the ar­range­ment should have room for move­ment and in­ter­ac­tion with a lot of open spa­ces. For food, most guests have a pref­er­ence for in­ter­na­tional cuisines apart from tra­di­tional spreads.

The guest’s de­mands also in­clude in­ter­na­tional ex­otic fruits for the health con­scious and use of ex­otic veg­eta­bles in the menu. The max­i­mum foot­fall is in the ‘live’ coun­ters. As a re­sult, while in the past there were fewer live sta­tions, the num­ber of coun­ters has sig­nif­i­cantly gone up.

OUR PART­NERS

The ven­dors we en­gage are mainly cho­sen by the guests. As a ho­tel, we do as­so­ci­ate with all the ven­dors present in the city, in case the guests want us to sug­gest or ar­range for any­thing.

EX­TRAV­A­GANCE APLENTY

Most wed­dings de­mand a lot of glam­our, ex­trav­a­gance, ex­quis­ite ex­hibits, and in­ter­na­tional cuisines. Wed­ding plan­ners have risen to the de­mands and ho­tels have been very able part­ners in host­ing such mag­nif­i­cent grand shows.

It is an op­por­tu­nity to high­light both the ho­tel as well as wed­ding-re­lated ex­perts to the se­lect com­mu­nity in the city.

IN THE NICK OF TIME

We once had a last-minute de­mand for an in­ter­na­tional spe­cialty chef. Be­ing an in­ter­na­tional chain, we were suc­cess­fully able to fly in chefs from other Mar­riott ho­tels around the world.

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