Counsellor Shivani Misri Sadhoo writes about how government is providing suitable initiatives to elevate women empowerment

To untap the potential of corporates, the government has undertaken departmental tie-ups with corporates for women's development

Through the e-commerce and the ministry, a major portion of the profit goes to the women directly

Women have been regarded as the nuclei of nation and builder and moulder of its destiny. This is well understood by Indian policy makers and the government is practising various development programmes under the departments of: a) National Institute of Public Cooperation and

Child Development (NIPCCD) b) National Commission for Women (NCW) c) National Commission for Protection of Child

Rights (NCPCR) d) Central Adoption Resource Agency (CARA) e) Central Social Welfare Board (CSWB) and

Rashtriya Mahila Kosh (RMK)

ONE STOP, E-SHOP

In recent times, we have seen how the women in contemporary times are ahead and breaking the glass ceiling, while the government too has undertaken measures to help them feel empowered.

One such initiative was taken by the Ministry of Women and Child Development, to equip women entrepreneurs to open their own “e-Shop” to sell products online across the globe. The ministry in association with eBay India, organised the training programmes to teach the women entrepreneurs about the branding, competitive pricing and designing of their hand-produced products and how to leverage e-commerce. All products prepared and uploaded for sale will carry 'Women of India' unique identification. Conventionally, women entrepreneurs from Indian villages have to go through a lot of intermediaries. Through the e-commerce and Ministry of Women and Child development, a major portion of the profit goes to the women directly which boosts their confidence and income.

MAHILA E-HAAT

Similarly, in another such initiative, the Women and Child Development Ministry has tied up with India Post and State Bank of India to offer more payment options to buyers and simplify shipping of products bought from 'Mahila e-haat', an online marketing platform for women entrepreneurs.

Mahila e-haat, is an online marketing platform for India women, where participants can display their products. It is an initiative for women across the country as a part of ‘Digital India' and ‘Stand Up India'.

Mahila e-haat aims to strengthen the socioeconomic empowerment of women as it will mobilise and provide better avenues to them. More than 10000 Self Help Groups (SHGs) and 1.25 Lakh women beneficiaries would be benefited from the day of launch of the site itself. The Mahila e-haat portal can be accessed at http://mahilaehaat-rmk.gov.in.