Thai­land for 'SMART' MICE

Khun Nooch Hom­rossukhon, Di­rec­tor - Meet­ings & In­cen­tives Depart­ment, TCEB, in a tête-à-tête enu­mer­ates new MICE strate­gies

Micetalk - - Interview -

How does tech­no­log­i­cal pro­cure­ment help el­e­vate MICE event? Does TCEB in­cluded an app for its events? Thai­land 4.0 Pol­icy aims to de­velop the coun­try into an in­no­va­tion driven econ­omy, with a vi­sion of sta­bil­ity, pros­per­ity, and sus­tain­abil­ity. Play­ing a vi­tal role to drive, strengthen, and fur­ther en­hance eco­nomic and so­cial de­vel­op­ment sus­tain­ably, the MICE in­dus­try also helps pro­mote trade, ex­change, in­vest­ment, and busi­ness match­ing while serv­ing as an ef­fec­tive plat­form for knowl­edge and tech­nol­ogy ex­change, un­der­lin­ing the need to drive growth and drive the ca­pa­bil­i­ties of the Thai MICE in­dus­try to com­pete in the world mar­ket­place. Apart from in­dus­try fo­cused, up­grad­ing and de­vel­op­ing MICE events by us­ing dig­i­tal and tech­nol­ogy plat­form are very im­por­tant. SMART MICE event plays a key role in draw­ing more MICE vis­i­tors to Thai­land. The sam­ple of MICE Tech are as fol­lows: Event reg­is­ter­ing via mo­bile ap­pli­ca­tion Vir­tual Event and Live Ex­pe­ri­ence of Vir­tual Meet­ings Lo­ca­tion Based tech­nol­ogy, Ge­ofenc­ing Mo­bile tech­nol­ogy and wear­able com­put­ing So­cial me­dia ap­ply­ing such as on­line Face­book Live or Snapchat, live stream ses­sion via Video

So­cial Wall Dis­play

What kind of aug­mented re­al­ity ele­ments have TCEB used for the events? Like a drone cam­era or a GPS sys­tem, kindly enu­mer­ate its rel­e­vance. By en­hanc­ing some new tech­nol­ogy to cre­ate the bet­ter ex­pe­ri­ence of trade show vis­i­tors in Thai­land Pavil­ion, TCEB ap­plies VR360 as the key com­po­nents for Thai­land Pavil­ion in all trade shows that we have par­tic­i­pated. An­other ex­am­ple is the us­age of mo­bile ap­pli­ca­tion. How can MICE mar­ket in In­dia ben­e­fit from TCEB in the com­ing years?

In­dian MICE mar­ket will mu­tu­ally ben­e­fit with the knowl­edge shar­ing and ed­u­ca­tional aspect which TCEB will be dis­sem­i­nat­ing to the mar­ket through their sem­i­nars and events in In­dia in the com­ing months and years.

Do you see any change in the trends in the MICE events in­dus­try?

The MICE in­dus­try trend can be sum­marised into: the growth of the econ­omy in Asia and MICE events in Asia with more fo­cus on at­tract­ing events from the re­gions. Se­condly, the in­dus­try has started to em­pha­sis the sus­tain­able de­vel­op­ment, while the or­gan­is­ers have also re­sponded to seek­ing out sus­tain­able MICE ca­pa­bil­i­ties, events or know-how. Build­ing al­liances and cre­at­ing a col­lab­o­ra­tion net­work be­tween pub­lic and pri­vate sec­tors will be the main mech­a­nism in de­vel­op­ing sus­tain­able in­dus­try. The cus­tomi­sa­tion of prod­ucts and ser­vices to MICE trav­ellers' needs. The fluc­tu­a­tion of the macro econ­omy will mean that com­pa­nies will try to save costs. For this rea­son, they are likely host the events in mid­dle­class ho­tels and re­duce trans­porta­tion costs. Dig­i­tal tech­nol­ogy plays a crit­i­cal role. Lead­ing coun­tries have ap­plied tech­nol­ogy to an­a­lyse the trend of trav­ellers' de­mands to host new events.

Khun Nooch Hom­rossukhon

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