Thailand for 'SMART' MICE
Khun Nooch Homrossukhon, Director - Meetings & Incentives Department, TCEB, in a tête-à-tête enumerates new MICE strategies
How does technological procurement help elevate MICE event? Does TCEB included an app for its events? Thailand 4.0 Policy aims to develop the country into an innovation driven economy, with a vision of stability, prosperity, and sustainability. Playing a vital role to drive, strengthen, and further enhance economic and social development sustainably, the MICE industry also helps promote trade, exchange, investment, and business matching while serving as an effective platform for knowledge and technology exchange, underlining the need to drive growth and drive the capabilities of the Thai MICE industry to compete in the world marketplace. Apart from industry focused, upgrading and developing MICE events by using digital and technology platform are very important. SMART MICE event plays a key role in drawing more MICE visitors to Thailand. The sample of MICE Tech are as follows: Event registering via mobile application Virtual Event and Live Experience of Virtual Meetings Location Based technology, Geofencing Mobile technology and wearable computing Social media applying such as online Facebook Live or Snapchat, live stream session via Video
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What kind of augmented reality elements have TCEB used for the events? Like a drone camera or a GPS system, kindly enumerate its relevance. By enhancing some new technology to create the better experience of trade show visitors in Thailand Pavilion, TCEB applies VR360 as the key components for Thailand Pavilion in all trade shows that we have participated. Another example is the usage of mobile application. How can MICE market in India benefit from TCEB in the coming years?
Indian MICE market will mutually benefit with the knowledge sharing and educational aspect which TCEB will be disseminating to the market through their seminars and events in India in the coming months and years.
Do you see any change in the trends in the MICE events industry?
The MICE industry trend can be summarised into: the growth of the economy in Asia and MICE events in Asia with more focus on attracting events from the regions. Secondly, the industry has started to emphasis the sustainable development, while the organisers have also responded to seeking out sustainable MICE capabilities, events or know-how. Building alliances and creating a collaboration network between public and private sectors will be the main mechanism in developing sustainable industry. The customisation of products and services to MICE travellers' needs. The fluctuation of the macro economy will mean that companies will try to save costs. For this reason, they are likely host the events in middleclass hotels and reduce transportation costs. Digital technology plays a critical role. Leading countries have applied technology to analyse the trend of travellers' demands to host new events.
Khun Nooch Homrossukhon