Travel Wed­ding Show: Over 2000 meet­ings

Wed­ding plan­ners tie the busi­ness knot

Micetalk - - Travel - Ankita Sax­ena

The 2nd Travel Wed­ding Show, held from July 8-9, 2017, at Jaipur Mar­riott Ho­tel, brought to­gether ex­hibitors and buy­ers in a B2B speed-meet­ing for­mat to trans­act busi­ness and pro­mote the des­ti­na­tion wed­ding mar­ket from In­dia.

The sec­ond edi­tion of the Travel Wed­ding Show saw a to­tal of nearly 2000 meet­ings con­ducted amongst 32 ex­hibitors and nearly 64 buy­ers. Rep­re­sen­ta­tives from var­i­ous ho­tels like The Oberoi Ho­tels and Re­sorts, Taj Ho­tels Palace Re­sorts and Sa­faris, Shangri-La Ho­tels, Rotana Ho­tels, Alila Ho­tels and Re­sorts, Ac­corHo­tels, Mar­riott Ho­tels In­dia, Samode Ho­tels, etc. show­cased var­i­ous prop­er­ties that can cater to In­dian wed­dings. Var­i­ous tourism boards, like Aus­trian Na­tional Tourist Of­fice, Ras Al Khaimah Tourism, Tourism Fiji, Holland Tourism, Abu Dhabi Tourism and Cultural Au­thor­ity, also par­tic­i­pated at the Travel Wed­ding Show to in­form the buy­ers about var­i­ous of­fer­ings of the des­ti­na­tion par­tic­u­larly suited to cater to In­dian wed­dings abroad. On the first day, the ex­hibitors in­ter­acted with travel agents spe­cial­is­ing in wed­ding tourism, and on day two, prom­i­nent event man­agers and wed­ding plan­ners from across the coun­try came un­der one roof to dis­cuss busi­ness op­por­tu­ni­ties with the ex­hibitors.

The wed­ding mar­ket is grow­ing at an ex­po­nen­tial rate; it is es­ti­mated to grow at least by 20-25 per cent in the next 2-3 years

Ra­jeev Jain, Di­rec­tor, Rashi En­ter­tain­ment, said, “It is a priv­i­lege to be a part of this Travel Wed­ding Show for two con­sec­u­tive years. It is a very good ini­tia­tive

and is the need of the hour. The wed­ding mar­ket is grow­ing at an ex­po­nen­tial rate; it is es­ti­mated to grow at least by 20-25 per cent in the next 2-3 years. The mar­ket has be­come com­pet­i­tive with mul­ti­ple play­ers en­ter­ing the in­dus­try, and we need such shows to bring to­gether the sup­pli­ers and buy­ers of this seg­ment to cre­ate a bet­ter busi­ness mod­ule, grow part­ner­ships and in­crease the rev­enues out of it.”

Hema Hari­ra­mani, Di­rec­tor, Na­tional Sales– In­dia, Mar­riott Ho­tels In­dia, com­pli­mented the qual­ity of buyer turnout at the show and also in­formed that the ho­tel chain man­aged to re­ceive highly po­ten­tial leads for fur­ther busi­ness op­por­tu­ni­ties. She said, “We are tar­get­ing the wed­ding seg­ment in In­dia very ag­gres­sively and for that we have launched ‘Shaadi by Mar­riott,' a one-stop shop for all the needs of this in­dus­try. We have also rolled out a pack­age called ‘Hon­ey­moon On Us,' which awards the part­ners who do wed­dings with us. I feel a lot of In­dian wed­dings are mov­ing out of In­dia, which is a chal­lenge. In­dia has amaz­ing ex­pe­ri­en­tial desti­na­tions and we need to ed­u­cate the au­di­ence to con­tain the rev­enues within In­dia and grow our econ­omy.”

Ac­cord­ing to He­mant Medi­ratta, Se­nior Vice Pres­i­dent–Sales, The Oberoi Ho­tels and Re­sorts, the ta­ble-top for­mat of the show was very cost ef­fec­tive, crisp and pre­cise, and also, re­sulted in bet­ter re­turn on in­vest­ments. “The co­or­di­na­tion at the show was fan­tas­tic; the qual­ity of buy­ers was well mon­i­tored and the show was a fruit­ful in­vest­ment of time for us,” he said.

In the words of Sau­rabh Bhar­gava, AVP Sales–North, The Taj Ho­tels Palace Re­sorts and Sa­faris, In­dian wed­dings are in­creas­ingly mov­ing to­wards ex­pe­ri­en­tial desti­na­tions and have be­come more in­ti­mate. Now, in­stead of 600-700 guests, the wed­ding size has re­duced to 150-300 in­vi­tees and it is ex­pected of the venue to of­fer an ex­pe­ri­en­tial el­e­ment to the once-in-al­ife­time event. “The chal­lenge is that the wed­ding dates are limited, and mul­ti­ple book­ings have to be catered to dur­ing this pe­riod.”

Sarika Bham­bani Rawal, Gen­eral Man­ager- DDP Ex­hi­bi­tions said, “It was a very suc­cess­ful show for us and we would like to thank the travel trade and the wed­ding plan­ners for their sup­port. All the buy­ers and ex­hibitors ad­hered to the time slot given to each of them for meet­ings and had fruit­ful meet­ings.”

Pu­nam Singh, As­so­ciate, Travel Show, fur­ther added that the feed­back re­ceived from the show was very pos­i­tive as all the stake­hold­ers ap­pre­ci­ated the for­mat as well as the or­gan­i­sa­tion of this show. “The next shows in the pipeline are Travel Busi­ness Show- Be­yond MICE to be held on De­cem­ber 2-3, 2017 fol­lowed by next edi­tion of Travel Ex­pe­ri­en­tial Show-Be­yond Lux­ury, on April 7-8, 2018 and the third edi­tion of Travel Wed­ding Show, which is sched­uled for July 7-8, 2018.

All the buy­ers and ex­hibitors ad­hered to the time slot given to each of them and had fruit­ful meet­ings

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