Innovate to evolve
In an interview, Debasish Bhowmik, COO, Clarks Shiraz, Agra, elaborates on M!CE trends and facilities that the hotel offers for events and conferences
What are the latest trends on technology for M!CE across India as well as globally? The latest trends in M!CE are facial recognition, one voice command on all equipment, Google glasses connection to your laptop (augmented reality), planners of social media for an event (pre and post event marketing), restricted usage of drones, and 360 degree feedback system (immediate response, live poll etc).
In the M!CE race, the ones leveraging technology to innovate and create an indispensable experience stand tall, making the ground much harder to cross for others who are stuck with traditional methods of execution.
What is the new kind of technology that your venues offer for M!CE events?
The venues are equipped with all modern-day technology like Wi-FiBluetooth-voice command
AV kits and can be modified/installed with every technological aspect as per the current trend.
How do you provide special customisation for specific events?
We have always felt that human connect is still the best and believe in creating memories rather than considering it as an event. For best customisation we believe in empathy and step into the shoes of our guest to know views regarding food menus or setups including the technical part as well.
Kindly elaborate on how Agra is developing as a M!CE and wedding destination.
Agra is a popular M!CE destination and has the best to offer in terms of any event, whether corporate or social. The city of Taj is already much in demand for destination weddings as it offers unmatchable hospitality and curations. The government has also helped by connecting Agra to nearby major cities and opening sites suitable for weddings and M!CE.
What infrastructure and venues does UP offer for M!CE?
Uttar Pradesh has a lot to offer in terms of hosting an event, the state has better connectivity to NCR and also has well-known historical as well as new venues to host any occasion or corporate affair.