Malaysia Visa-free: carte-blanche for Indian M!CE

In a run-up to the Visit Malaysia 2026 Campaign, Malaysia hits top gear with a range of immersive M!CE experiences, punctuated by visa-free travel for Indians.

When it comes to travel and tourism, Malaysia knows how to do it right. Just before the holiday season, the country announced visa-free travel for Indian travellers, causing quite a stir in the industry. Besides being a masterstroke in the destination promotion, it also came as an inviting opportunity for the Indian corporates to host their M!CE events in Malaysia. It may be noted that 283,885 Indian tourists arrived in Malaysia in the period January to June 2023.

Malaysia Tourism held a FAM trip to Malaysia in along with Miss SHOPhia Shopping Hunt 2023— Penang Edition. The participants were encouraged to explore the city on foot and identify the key tourist attractions. A novel idea, it promoted Malaysia as a wholesome M!CE destination, offering an immersive range of activities encouraging camaraderie and performance.

Shopping is a vital component of Malaysia’s tourism promotional strategy; it boosts economic growth through increased retail spending by global visitors. The country leverages duty-free zones like cultural markets, and modern shopping malls to attract tourists seeking diverse experiences. Special events, digital marketing, and collaborations with retailers are employed to create an enthralling shopping experience in Malaysia.

Malaysia recorded a footfall of 9.16 million tourists during January to June 2023, generating receipts totalling RM 30.12 billion. Shopping emerged as the second-highest contributor, accounting for 33.9 per cent (RM 3.1 billion). Comparatively, in 2022, Malaysia

A series of exciting events will be rolled out in a run-up to the Visit Malaysia 2026 campaign.

welcomed a total of 10.07 million tourists who spent RM 28.23 billion. The shopping segment played a pivotal role, contributing the highest share at 38.1 per cent (RM 10.7 billion), while food and beverages followed closely with 15.6 per cent (RM4.4 billion).

Along with these initiatives by Malaysia, Visa-free arrival is going to be a game changer rendering an upsurge of tourists with the upcoming Visit Malaysia Year 2026 event. As the iron is hot, Indian M!CE community can also strike over the latest carte blanche.