MSMEs can increase profits, reduce marketing expenses from e-commerce: MSME MoS Verma

NEW DELHI: E-commerce has enabled micro, small and medium enterprises to increase profits, reduce marketing expenses and extend their reach to new markets, Minister of State for MSME Bhanu Pratap Singh Verma said on Monday.

While speaking at the CII Indian MSME growth summit, Verma said that MSMEs play an important role in job creation and expansion of manufacturing base in the country, and there is a need to enhance focus on them to achieve a $5 trillion economy.

“Small businesses need to improve their management skills and make their technology base smart. In recent years online markets have developed through e-commerce which has had a positive impact on

MSMEs.

“MSME can generate higher profits through e-commerce. It will increase revenue and margin, extend reach to new markets, help them save marketing expenses and customers will get a better experience,” Verma said.

He said that after the pandemic wave, the MSME sector has been standing firmly.

“There is development happening in MSME space and it can be seen across the country. Main reason for this is progressing changes in our public policies,” the minister said.

He said that there were neither masks nor sanitizers when the corona period started in India.

He said that some MSME units became sick, some were unable to pay their labour and due to some other reasons they were on the verge of shutting down.

The minister at the event also launched a report on the India D2C market compiled by Praxis in association with Shiprocket and CII.

According to the report, Delhi, Bangalore and Mumbai are the major supply and demand hubs for the most of the D2C (direct to customers) players who book orders online and ship products directly to customers.

The report estimates grocery and gourmet market size for D2C segment to be around $570.8 billion, Jewellery $82.4 billion apparel and footwear $80.7 billion, home decor, household, supplies and garden segment to be around $26.5 billion, personal care $18.2 billion, electronics $9.4 billion and healthcare $9.7 billion in financial year 2022.

The minister said that MSMEs play an important role in job creation and expansion of manufacturing base in the country