Millennium Post

Social media use may make YOU FEEL LONELY

People who use social media for more than two hours a day are more prone to social isolation

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The more time you spend on social media – scrolling through Facebook, trolling on

Twitter, snapping on Snapchat – the more likely you are to feel socially isolated, a new study has warned.

Researcher­s from University of Pittsburgh in the US found that people who use social media for more than two hours a day have twice the odds of experienci­ng feelings of social isolation and lack a sense of social belonging.

They sampled about 1,787 US adults ages 19 through 32, using questionna­ires to determine time and frequency of social media use by asking about the 11 most popular social media platforms, Facebook, Youtube, Twitter, Google Plus, Instagram, Snapchat, Reddit, Tumblr, Pinterest, Vine and Linkedin. Researcher­s measured participan­ts’ perceived social isolation using a validated assessment tool called the Patient-Reported Outcomes Measuremen­t Informatio­n System.

Even when the researcher­s controlled for a variety of social and demographi­c factors, participan­ts who used social media more than two hours a day had twice the odds for perceived social isolation than their peers who spent less than half an hour on social media each day.

Participan­ts who visited various social media platforms 58 or more times per week had about triple the odds of perceived social isolation than those who visited fewer than nine times per week.

Here are some weird negative effects of using too much of social media sites:

A false sense of connectivi­ty: More people are building relationsh­ips online and drifting away from the real world. The more we post, comment and like, the more we feel closer to other people.

Privacy: Social media is encouragin­g people to become more public with their private lives, users are easily giving out informatio­n they could never reveal on a face-to-face conversati­on.

It might make you spend more money:

Businesses are entering social media and luring customers to buy more with endless discounts and fast deliveries.

It might modify your diet: A study from Women’s Health reveals, more people tend to feel hungry after they’ve viewed a couple of @Itsfoodpor­n images online. A photo of a mega-food plate can trigger a part of the brain to compel observers to overeat.

“We are inherently social creatures, but modern life tends to compartmen­talise us instead of bringing us together,” said Brian A Primack, director of Pitt’s Center for Research on Media, Technology and Health in the US.

“While it may seem that social media presents opportunit­ies to fill that social void, I think this study suggests that it may not be the solution people were hoping for,” said Primack.

Researcher­s provided several theories for how increased use of social media could fuel feelings of social isolation.

Social media facilitate feelings of exclusion when one sees photos of friends having fun at an event to which they were not invited.

Displaceme­nt of more authentic social experience­s by social media because the more time a person spends online, the less time there is for realworld interactio­ns. The exposure to highly idealised representa­tions of peers’ lives on social media sites may be eliciting feelings of envy and the distorted belief that others lead happier and more successful lives. The study was published in the American Journal of Preventive Medicine.

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