Exquisite fabrics to be showcased at ‘Silk Fab exhibition’

fabric from some of the most exotic locations in India at Silk Fab Exhibition. The exhibition-cum-sale provides direct access to handloom weavers, to market their products to the consumers.

One can buy Muga silk from Assam, Tassar, Kantha, and Mad

hubani prints from Bihar, West Bengal’s famous Baluchari, Kantha, and

Tangail fabric, , all under one roof. Silk Fab exhibition is an initiative of the office of Development Com- missioner for Handlooms, Ministry of Textiles, and Government of India through National Handloom Development Corporation (NHDC) Ltd. The participants are from various State Government Bodies/ Apex Societies, Primary Handloom Weavers Co-operative Societies, and Handloom Agencies.

The art of handloom weaving has traditional values attached to it and each region has exquisite varieties. The uniqueness of silk products such as Pochampalli, Paithani, Kanjivaram, Banarasi, Jamdani, Bal-

uchari, and Ikkat, to name a few attracts customers across the globe with exclusive weaves, designs and traditional motifs. Through these exhibitions, handloom agencies get to know customers’ choice with regard to colour, design, and weaving for future improvement of the product. The government of India has launched the “Handloom Mark” scheme for handloom products and “Silk Mark” for the uniqueness of silk products, to encourage and give a distinct identity to the products. It also serves a guarantee for the buyer that the product being purchased is genuinely hand-woven. All the exhibitors at the Silk Fab have been encouraged to display the ‘Handloom Mark’ and ‘Silk Mark’ tag on the products and thus aim to improve the earnings of the handloom weaver community.

The exhibition will be open to the public from 11 am to 8 pm up to October 16, at the Constitution Club of India, Rafi Marg.