Patanjali plans to foray into organic agricultural products
NEW DELHI: PS Acharya inaugurated the Patanjali Ayurved Ltd stall at the World Food India, 2017, held in C-hexagan Park, India Gate, which was inaugurated by Prime Minister Narendra Modi on Friday.
"People are gaining awareness that synthetic products are no good, so they are gradually shifting towards organic products. It is not just the finished product that is to be considered, but maintaining the quality of any product starts with the raw materials," expressed Acharya, MD and co-founder of Patanjali Ayurved.
“We are simply planning to expand our reach through our existing products. We are not only producing anything new, but we plan to go completely organic,” said PS Acharya when asked if Patanjali Ayurved has any new product in the line.
As per Acharya, even though people are aware about the importance of organic products, they are not aware that most harvests are not based on organic farming. Urea and other chemicals used in the cultivation not only harm the crops but also the animals that feed on them which in turn causes chemically tampered animal products like milk. Patanjali is planning to grow and supply organic seeds to farmers and help them produce pesticidefree crops. Most farmers do not have access to such seeds since the stalls they buy their crop seeds from have nothing other than chemically enhanced agricultural proceeds.
Patanjali has already started to develop farmers in clusters across the country to grow organic harvests by supplying them with organic seeds and help them gain independence in growing crops in their respective states, informed Acharya.
PS Acharya said that they have invested in 50,000 acres of land in the country to produce natural and chemical– free crops along with medicinal plants and herbs (jaribootiyan). With an initiative to solve the problem, they have decided nip it in the bud, and start with natural material from the scratch. If it is milk products that are under focus, they have formulated to start with the fodder for the cattle and see to the fact that it is natural as well. This in fact will determine the quality of the milk produced thereafter.
Organised by Ministry of Food Processing Industries, World Food India, from November 3-5, aims to transform food economy and realise the vision of doubling of famers' income by establishing India as a preferred investment destination and sourcing hub for the global food processing industry.