‘FEMALE-FRONTED FILMS HAVE BECOME COMMERCIALLY VIABLE’

With films such as Raazi , Padmaavat and Pink doing well at the box office, Kajol believes there is a definitive shift in the mindset

Actor Kajol believes the strong performance of female-fronted films at the ticket window has forced producers to rethink their strategy. She says producers were earlier reluctant to back such projects because box office response was not very encouraging for those films, though they garnered good reviews. But with films such as Raazi , Padmaavat and Pink doing well at the box office, Kajol believes there is a definitive shift in the mindset.

“I think the talk about it right now is because it’s finally become financially viable and the numbers are coming in. I think that’s the main difference. Such films were always being made but they were not doing well as other films were or maybe the ratio was much less. The ratio and the numbers are adding up now,” the actor told PTI. Kajol credits the audiences for bringing about this change.

“I thank our audiences for changing the mindset and deciding they want to watch every kind of films. Finally, it has become financially viable to even think of projects that don’t have big superstars in them”, she says.

The actor agrees to the fact that women are no longer shown as an accessory in commercial films and says industry stalwarts have always opted for such strong characters, irrespective of the gender.

“If you look at the best directors, all of them have had very strong female characters in their films. Every character of theirs has been well rounded and I think that’s the most important point we need to take home.”