One-day marketing conclave at KIIT
National Gallery of Modern Art, New Delhi, is celebrating the newly renovated Jaipur House with the unveiling of a historic exhibition of more than 1000 works of art, design, and woven objects of art by Chitracharya Upendra Maharathi. Known as an artist, architect designer and weaver par excellence, the show puts the spotlight on his prowess as a rare and unique genius.
The show of paintings, drawings, murals sculptures, woven cloths and chairs all point to the zenith of his creativity. His interest in Buddhism brought forth many designs that were inspired by Buddhist ideology. The installations in the retrospective have been designed by DG, NGMA Adwaita Gadanayak. The Exhibition has been curated by Adwaita Gadanayak and his team.
Maharathi was author of many books too, The Book on bamboo
art, ‘Venushilpa' was among his best works.
Following the tradition of ancient art of sculpture, he designed many noted buildings : Venuban Viharin Rajagriha, Sandarbh Vihar, Ananda Stupa, Prakrit and Jainology Institute at Vaishali, Nava Nalanda Maha Vihar at Nalanda.
Born in Narendrapur village of Puri district in Orissa, in May 1908, Maharathi studied from the Government College of Art, Kolkata, and came out as an artist cum architect.
In later years he came to Patna, Bihar. From 1933 to 1942 he advocated a literary-cultural revival as he worked in the publishing house ‘Pustak Bhandar', in Laharyasari, Darbhanga.
In 1942, he was appointed a special designer in the Department of Industry, Government of Bihar. In Chitracharya Upendra Maharathi
1954, he visited Japan to attend the UNESCO International conference as representative of India.
The upcoming exhibition will be inaugurated by Prahlad Singh Patel, Union minister of State for Culture and Tourism( IC) on September 17, 6.00 pm, at National Gallery of Modern art New Delhi.
The 10th national marketing conclave of KIIT School of Management (KSOM) held on September 14. The day long deliberation was held on the theme ‘Delivering Customer Value Proposition through Marketing Analytics'.
In his welcome address Professor Anil Bajpai, Director, KSOM spoke about how marketing analytics is fundamentally changing both business and consumer marketing across the customer life cycle.
He was of the strong opinion that analytics is going to form the backbone of new age marketing strategy and is going to result in better cash-flow.
The event had three panels – the first panel comprised of Navoch
Mohanayak, Strategy Consulting Leader, Frost and Sullivan; Pallavi Palkar, National head – Tier 2 business, Bigbasket; Rajni Ranjan, Co-founder, Kraftbuy.com and Siju Narayan, GM – APAC, Loyalty Juggernaut Inc. discussed on ‘Mapping Customer DNA'.
The key insight from discussion was that with a proper understanding of customer DNA, organisations will be able to bring customers to the center of the business equation.
In the second panel, Lalatendu Panda, Sr VP and CMO –Value Format, Reliance Retail; Parthasarathy Vallabhajosyula, Co-founder – Analytics Quotient; Rahul Sarangi, Global Head – Content and Business, The Viral Fever and Vinamra Pandiya, Founder and CEO – Qtrove discussed on ‘Marketing Analytics will replace Marketers with Machine', and Banoja Acharya, Sr VP – Nielsen moderated the discussion.
The panel agreed that in future we can expect more localised, personalised value offerings setting a globalised context for customer expectations.
Ending the conclave, panellists including Chiradeep Samal, Product Manager, Global Marketing Effectiveness – Nielsen; Vikas Lachhwani, Director and Co-founder – Mcaffeine and Yuvraj Mehta, Head – Corporate Brand Management and Communications – Larsen and Toubro discussed ‘Is Conventional Marketing getting Disrupted?'
The conclave was received enthusiastically by industry professionals, academia and students.