DD successful in keeping THE AUDIENCE GLUED

With the re-broadcast of its old iconic serials on DD National and DD Bharati during the lockdown, Doordarshan has again reinforced its position in the heart of Indians as the National Broadcaster. According to a recent report by Broadcast Audience Research Council India (BARC), Doordarshan has achieved its objective to help people keeping themselves at home by broadcasting the old classics. According to BARC, the re-telecast of Ramayana, garnered the highest ever rating for a Hindi GEC show since 2015 when BARC started measuring TV audience.

In the wake of the countrywide lockdown for 21 days to deal with COVID-19 outbreak, the Public Service Broadcaster had decided to re-telecast the mythological serial of the 80s – ‘Ramayana’ and ‘Mahabharat’. While there had been a public demand for the re-telecast of these epics, the decision was taken with a view to provide engaging entertainment to the homebound audience. Similarly based on the public demand, the pubcaster has also introduced some of its other famous serials like Shaktimaan, Shriman Shrimati, Chanakya, Dekh Bhai Dekh, Buniyaad, Circus and Byomkesh Bakshi on DD National and along with Mahabharat, it has also introduced Alif Laila, Upanishad Ganga on DD Bharati. After the re-telecast of both the epic serials started on Saturday, 28 March, the pubcaster was flooded with accolades on Social Media including the high appreciation by a lot of celebrities. All the star casts of these iconic serials have started posting their own videos and comments praising the effort of Doordarshan and appealing to people to watch them again on Television.

The significant increase in interest and potential viewership for Doordarshan content has enabled the Public Broadcaster of India to discharge its responsibility towards making the nationwide total lockdown successful as India stays home to fight the COVID19 pandemic.

According to BARC, retelecasting the mythological classic Ramayana has garnered Doordarshan the highest ever rating for a Hindi GEC show since 2015